Stupidity is something that we all see on a regular basis. It could be others around you doing stupid things or it even stupid things that you, yourself do. Companies such as Vonage have used stupidity in their TV commercials; “People do stupid things, like pay too much for phone service, so switch to Vonage”. So why not take advantage of stupidity and use it in your marketing, if it is done right you will create something memorable, like Vonage did.
**RSS Subscribers: If you cannot see the video, please click here to watch it.
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.
Latest posts by Neil Patel (see all)
- 6 Steps on How to Cash-In on the New SEO - October 1, 2012
- 10 Drop-Dead Easy Ways You Can Use Storify to Create Compelling Content - August 7, 2012
- 7 Foolproof Tactics to Write Better Blog Posts with Social Media - June 25, 2012
