Photo credit: kPluto
Imagine your site is like the Death Star. You’ve created your site, and it is now seems impenetrable. Your search engine rankings are fantastic, and you feel confident. Then, all of a sudden, your rankings plummet. Maybe it was the Google Algorithm update or maybe it was the broken links or cloaked text on your site. Whatever it was, Google penalized your site thoroughly, just like the Rebel Alliance destroyed the first (and second) Death Star.
Though Star Wars is from a galaxy far, far away, it can teach us some surprising lessons about SEO and how to optimize your website correctly.
Don’t Go to the Dark Side
As Yoda says, the Dark Side of the Force is a quicker and easier way of getting what you want. But it’s not the best. It’s not stronger. And it will lose. The Dark Side cheats to get what it wants. For example, because the Sith lords do not have access to the organic crystals used to make light sabers—which are guarded by the Jedi—they have to make them synthetically. This is also the reason why their light sabers are red—they are fraudulent.
Similarly, the Dark Side of SEO, also known as black hat SEO, tries to circumvent the system by using cloaked and hidden text, link farms, and other search engine-focused strategies. Rather than building authority organically, black hat SEO pays for backlinks to boost rankings, without actually providing the quality content that high-ranking sites should have. Search engines are getting better and better at discovering cheaters and punishing them. Keep your website practices safely away from the Dark Side. In the long run, your honest work will pay off.
SEO Mastery Takes Practice
Yoda didn’t become a Jedi Master immediately, just like Han Solo didn’t become the pilot he is the moment he sat in a pilot chair (unlike an Episode I Anakin Skywalker). Both had to work at it, constantly practicing and learning. It took time and dedication to become the experts and masters they are.
Similarly, you can’t expect to become an expert at SEO without studying it and practicing it. You need to put forth the time and effort to learn SEO to become good at it, just like Han Solo and Yoda.
Use the Force
When the group first encounters the Ewoks on the forest moon of Endor, the creatures worship C-3P0 while trying to cook everyone else (minus Leia). C-3P0 tries to convince the Ewoks not to cook his friends, but they ignore him. Then Luke uses the Force to levitate C-3P0, and the Ewoks stop. Only that show of power could grab the Ewok’s attention. Words alone weren’t enough to stop the furry creatures from frying the heroes, but the Force was.
Make sure the keywords you choose have the right force behind them by choosing ones that are relevant for your site. Google Analytics is a great tool that allows you to see what people are searching. You can also think about what people are most likely to type into search engines when looking for your site topic. Just pick keywords that have force behind them. By optimizing your site for those kinds of keywords, you will get the results you‘re looking for.
You don’t have to let SEO destroy your site like the Rebels destroyed the Death Star. By using these tips and studying SEO, you can become a master, getting the rankings you want for your site.