The buzz around the Internet yesterday was Southwest’s announcement to offer free wireless Internet on their flights this March. Their test campaign will be restricted to only four planes, which will be offering free WiFi for 60 days.
Southwest WiFi will be featuring a default Yahoo homepage which is customized for specific flights and their destinations. The Yahoo homepage has a flight tracker that follows individual flights and offers information on destination hotels, restaurants and transportation services.
Joanne Bradford, Yahoo’s senior VP of revenue and market development, told InformationWeek that the “home page will give passengers the information they need about what’s happening on the ground before they land so they can literally make on-the-fly decisions about their trip.”
I’m also thinking that the Yahoo advertising and hotel reservation revenue may somewhat offset the normal fees which would be associated with WiFi connections. Let’s hope that the majority of users don’t automatically reset the homepage as soon as they log on and actually use Yahoo.
Southwest is by far my favorite airline, with their Rapid Rewards, efficiency, Lo-Carb Monster Energy Drinks, no baggage fees and excellent service; adding free WiFi to the mix will make me a customer for life.
Internet in the airplane! The future is here.
There you go Yahoo. Things like this will get market share up for them over time. It is time for Yahoo break that mold they have been sleeping in and think outside the box.
Just because we CAN do it doesn’t mean we should.
The last thing we need on a plane is someone talking on their cell phone, the second to last thing we need is someone on the net.
With Skype the two can be combined into rude people who think everyone needs to hear their ridiculously mundane conversation. But I digress!
Any good articles on the linking value of social websites? Any chance Google will ignore those sites from rankings?
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