Social Media

Software Makes Social Media Success Easier

While in theory socially driven news sites and social media communities are supposed to be a one person one vote democratic platforms this isn’t always the case in practice. In reality, and as pointed out earlier, every socially driven community has community leaders who can make or break your chances of success. Luckily for you these leaders are now easy to identify.
Cornell University has created a piece of software in conjunction with Microsoft Research that identifies key players in online communities by analyzing their posting patterns and the connections between their habits within the community. While the aim of the study was to help in the development of systems that would help you find the most informed resource on a topic within the community, the same can be used to find the otherwise most prolific members.
msaleem softsocial Software Makes Social Media Success Easier
Taking the example of Digg, regardless of the quality of the content, the chances of reaching the site’s front page are monumentally increased if a person with high rank, visibility and promotion ratio submits it for you as opposed to a new user with no following. And with the removal of the Top Diggers from Digg itself (especially for people unfamiliar with Chris Finke’s list) it has become harder to find these ‘key players’. Hopefully this software will help identify key players better than a list of absolute comparison.

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2 thoughts on “Software Makes Social Media Success Easier

  1. Of course, nothing will trump the import of critical reason and human discernment. The fact of having status or authority within a subcommunity does not mean that this authority is universal (or even justified). Consideration of real life examples and any number of intellectual lightweights who have, against all reason, becomes respected community leaders is data point #1.
    Information > knowledge, and until software can solve for this, human discretion will remain important.
    phew!

  2. The following time I read a blog, I hope that it doesnt disappoint me as much as this one. I imply, I know it was my option to read, but I really thought youd have something fascinating to say. All I hear is a bunch of whining about one thing that you possibly can repair for those who werent too busy in search of attention.