Typically companies have one person employed to work with social media, while the rest of the team doesn’t bother with it at all. This is a problem, and really doesn’t fulfill the promise of social media.
Tom previously worked in a company of 23,000 people where only 5 of them were active on social media. Since then he has moved on to a company that is dedicated to getting all employees engaged on social media.
Hear Tom explain more about how he does this in the video below:
Here are some key takeaways from the video:
- What Tom offers at EveryoneSocial is a curation engine that allows employees to easily find content they care about, including custom content, and then go ahead and share that content on social media.
- This encourages more employees to be active on social media. Every time they share a piece of content it reinforces the company’s brand values.
- Tom says that for every 100 employees that he has managed to get engaged with EveryoneSocial, the company’s reach goes up by 90,000.
- In addition, website traffic goes up, brand impressions go up, and the company’s audience benefits from being able to personally connect with more of the employees on social media.
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