Comments on: Social Media Pros Sound Off On Measurement Without Tools http://www.searchenginejournal.com/social-media-pros-sound-off-on-measurement-without-tools/16039/ Tue, 14 Feb 2012 22:19:40 +0000 hourly 1 http://wordpress.org/?v= By: Henry Elliss, Tamar http://www.searchenginejournal.com/social-media-pros-sound-off-on-measurement-without-tools/16039/comment-page-1/#comment-1187273 Henry Elliss, Tamar Tue, 02 Feb 2010 10:24:08 +0000 http://www.searchenginejournal.com/?p=16039#comment-1187273 At the end of the day, it's got to pay the bills some way, so whether your ROI is measured on traffic, conversions, sales, mentions, sentiment or uplift, you've got to be comfortable with the details, benchmark carefully and take regular measurements. At the end of the day, it’s got to pay the bills some way, so whether your ROI is measured on traffic, conversions, sales, mentions, sentiment or uplift, you’ve got to be comfortable with the details, benchmark carefully and take regular measurements.

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