The growth of social media has impacted the industry at astounding rates. Because of this, the need to create jobs that will help social media users has become an area of concentration for many businesses, so much that many online job sites have experienced significant spikes in social media job requests.
In December, the U.S. News & World Report launched an investigative report that found that sites like Indeed.com had over 1220 jobs open in their job bank that listed “social media” in its title. That statistic only saw a little over 400 job ads a year ago, therefore experiencing a jump of over 300%.
Why the increase?
Most online companies have grasped the power of social networking and how it affects their businesses. The social networking aspect of doing business is a large portion of what these businesses do to secure clients, advertise their products and services and essentially create a branding identification online for the business. The socially competitive nature of the market warrants that people who are knowledgeable and prolific on the social media landscape be retained by companies who want to grow and expand in that area. To do that, they must create and expand jobs for that purpose.
One of the challenges however of this growth opportunity is for companies to recognize where and if a potential candidate has the expertise to provide the company with what it needs to reach goals. The founder of the social media firm, Attention, was interviewed recently by Fortune magazine, confirming that consultant selection is indeed one of the challenges of the market. He was quoted as saying, “It is one of the industry’s biggest frustrations and is almost impossible to determine who is and who is not a social media expert until after they’ve worked in that capacity.” By that time, it may be too late due to limited resources for most companies. Social media and networking is a new budget expense that is still being worked through.