Comments on: Social Media Guide for Big Brand Corporate Businesses

By: Kate Dickman

Kate Dickman — Sat, 09 Aug 2008 00:22:41 +0000

This is an awesome article. So many people tell companies to get out there and get involved in the conversation but little articles state how to most effectively handle the criticism that may head their way. Kudos.

By: mirc

mirc — Sun, 30 Mar 2008 14:38:54 +0000

Great, thanks..

By: Malte Landwehr

Malte Landwehr — Fri, 28 Mar 2008 15:06:40 +0000

I hope a lot of industry executives read this guide. I’m still trying to come up with something you forgot in order to mention it hear but – uuhm – this post seems to cover every important detail.

By: Nathan Ketsdever

Nathan Ketsdever — Fri, 28 Mar 2008 05:10:07 +0000

Does that mean Ning or Crowdvine? How do you get people to join or notice you? How do you get people to create content and participate?

By: Marcel LeBrun

Marcel LeBrun — Fri, 28 Mar 2008 03:42:20 +0000

Great article. The adoption by large corporations is starting to pick up. What we are seeing is that many are now looking at setting up effective listening mechanisms (social media monitoring), which is a great way to start. The “powerful yet dangerous” part as you state above where there is still hesitation is when they want to move to engagement, and start joining the conversation about their brand. Several big brands are doing it right today and this is helping to create the positive case studies which will bring the rest on board.

By: James Duthie

James Duthie — Fri, 28 Mar 2008 02:59:44 +0000

The early bird will get the worm, as social media is very much about establishing authority. Those organizations in first will be the first to build authority, and others will be chasing their tails from that point onwards.

However, given the need for accountability and ROI within a corporate environment, I suspect many will bail out before giving social media a real chance. Building social media authority takes time, which is something I suspect most companies will fail to give it (at least in the short term).

By: Social Marketing Journal

Social Marketing Journal — Thu, 27 Mar 2008 15:27:26 +0000

These are great ideas for business owners as they are often unable to see the real benefit of taking on such a task when it comes to marketing — definitely bookmarking this article!

By: Ken savage

Ken savage — Thu, 27 Mar 2008 15:10:03 +0000

I agree totally on this Carsten.

It’s all about getting c-level people to encourage participation an become part of the community and not try to go out and “buy it.”