Search Engine Marketing

Small Businesses Increasing Online Marketing Says Yahoo

Loren Baker

05/20/04

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Yahoo released the results of a survey today which reveals that seventy percent of small businesses either have or will have an online presence by the end of 2004. The Yahoo Small Business survey was by Harris Interactive. By comparison, in October 2002, only 35 percent of small businesses had developed their own web site, according to a Small Business Administration report.

The Yahoo Small Business survey, released today in conjunction with National Small Business Week, provides results of a national survey of more than 1,000 U.S. small-business owners and measured business-growth trends faced by owners of businesses with less than 100 employees.

The survey found that 35 percent of small business owners feel that having a web site is key to expanding their business, compared to 19 percent of owners who believe hiring additional employees is important for growth. Additionally, most respondents (94%) feel that small businesses have a “moderate” to “very large” impact on the country’s economic growth.

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