Looks like Yahoo Search has an interesting loophole or lack of communication between the quality control at the Search division and the Search Submit sales department at Yahoo Search Marketing.
According to a discussion in Search Engine Watch Forums, a member had his site banned by Yahoo Search and was denied reinclusion into their search index.
He then submitted his site to Yahoo Search Submit, their paid inclusion service which is now run by Yahoo Search Marketing. Search Submit guarantees inclusion into their index, data can be sent by a feed service, and that sites are crawled often.
So, Search Submit accepted their site, even though Yahoo Search banned it.
Barry, who covered the story on Search Engine Roundtable, says that Yahoo Search & Yahoo Search Marketing both should follow the same quality content guidelines.
I agree. If a site is banned by the organic search arm of Yahoo, Ask, Google or Microsoft Search, then each company’s search marketing division (independently, not together) should also take a deep look into these sites and reconsider or ban their efforts to run a paid search campaign.
Of course, sites can be banned for different reasons. But deliberate spamming of organic should carry over some kind of penalty in paid search. Your thoughts?
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5 responses so far ↓
Pablo Palatnik on Jul 12, 2007 at 12:40 pm
good find and good post. Yes, big mistake from the engine. Are they aware of this? I guess they are now. Im sure they’ll take steps to get that resolved but good strategy from the guy that did that.
Loren Baker, Editor on Jul 12, 2007 at 12:42 pm
Yeah, I’d like to hear examples of people using similar techniques with Google too. Site banned from organic Google listings but still in AdWords.
BMW.de comes to mind as a high profile Google advertiser which was once banned.
Pablo Palatnik on Jul 12, 2007 at 12:49 pm
Also something that strikes my attention is a client had a site banned from YSM but only in certain ad groups of the campaign, others ad groups were left running.
Joe on Jul 12, 2007 at 4:13 pm
It’s an interesting story but I think it’s kind of fuzzy,
When was the site banned, what changes did he make….
Halfdeck on Jul 13, 2007 at 4:18 am
Yahoo is more heavy-handed than Google though. I have a handful of sites on Yahoo that’s home-page-only.
I do agree, however, that a spammer shouldn’t be able to buy his/her way back into Yahoo.
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