Social Media

Showcase your "Best" to Social Media Traffic

To some, traffic from reaching the front page of Digg, Netscape, Reddit or Del.icio.us is the proverbial Holy Grail. But getting the traffic to your site is just the first step in a good Social Media Marketing campaign.
Recently, there has been a serious debate over value of traffic from some of the bigger social media sites; and the verdicts not in. Some feel that there is very [little to gain](http://cre8pc.com/blog/archives/198), while others are producing [Made For Digg](http://www.pronetadvertising.com/articles/the-rise-of-made-for-digg-websites.html) websites.
Neil Patel points out that one way to [capitalize](http://www.pronetadvertising.com/articles/how-to-get-the-most-out-of-digg-traffic.html) on Digg traffic is by using the traffic to help increase RSS Subscriptions. He says “you can improve your odds by placing a prominent RSS subscription somewhere on your web pages.” SEOmoz’s Rand Fishkin also feels that [Social Media Traffic isn’t Useless](http://www.seomoz.org/blog/social-media-traffic-isnt-useless). According to Rand, it can be used for “Publicity…Branding…[and] Getting the Attention of Influencers.”
Since most of the visitors from Social Media sites avoid ads like the plague, it is important to explore other options to make the most of this already engaged audience. In addition to the benefits explained by Neil and Rand, you can also capitalize on Social Media traffic by showcasing the best part of your site.
Example: Calwineries’ [MacGyver](http://calwineries.com/blog/2007/01/18/how-macguyver-would-turn-a-mini-fridge-into-a-wine-refrigerator) post that made the front page of Digg and Netscape.
While people on Digg could care less about wine, we were able to get 768 out of 12,208 people to the [Napa Valley](http://calwineries.com/explore/regions/napa-valley) page by putting an eye catching map near the bottom of the article.
napavalleyad Showcase your "Best" to Social Media Traffic
The Napa Valley page is one of the best on Calwineries, and it was our goal to get as many people as possible to see it.
While this may not have translated directly into user sign-ups or advertising revenue, it helped with “Publicity and Branding”. With eye-catching graphics and clever placement, you can get social media traffic to specific places on your site that will showcase the best of what you offer.
**Disclaimer: I am the founder of Calwineries.

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4 thoughts on “Showcase your "Best" to Social Media Traffic

  1. This is a bit lame! You are writing about this post only because you are the CEO of Calwineries.
    Otherwise… you would have just ignored it!

  2. Chip, I appreciate your honesty. I just wrote this post to let pronet readers know about my experience with social media traffic. I definitely didn’t write it to promote Calwineries.

  3. Digg has accounted for nearly all of my blog’s success so far. I’ve only bought about $135 worth of advertising (a review on a couple blogs). Most of my growth has come through Digg. The spike traffic isn’t really that good, but the del.icio.us traffic, stumbleupon traffic, word of mouth traffic, forum post traffic, and general mass of backlinks generated through Digg is well worth it in my opinion.
    I think people should worry less about directly converting Diggers into readers (which does happen btw) and think about all of the other benefits that go along with being Dugg.

  4. I would just echo on what Rand said.. Social media traffic is ideal for Publicity, brnading and getting attention from influencers. They would hardly ever convert to a sale.
    One other important point that I see in Ryan’s post is that he has mentioned that the traffic flow to Calwineries was because of the atractive image of Napa valley map. Now here, I have a gut feeling about social media traffic is that they are more responsive to such indirect stimulus compared to direct call to actions like “Visit this page for more information” – what do you guys think ?