Concentrated power has always been the enemy of liberty – Ronald Reagan It never ceases to amaze me how Google has become such an integral part of our lives. Search has evolved in such colossal proportions and especially with the advent of Google instant my belief that Google can actually read my mind has only …
Series: 2012 Best of SEJ
If you’ve ever opened your website analytics account and found a significant and surprising drop in search engine referral traffic, you know just how devastating a search engine penalty can be. But don’t panic! Not all search engine penalties are permanent, and with a little detective work and remedial action, you should be able to …
SEO isn’t exactly the most understood medium in online marketing. For one thing, people aren’t too sure what SEOs do exactly. Then there is talk about how SEO is converging with social media, content marketing, usability, and more. It’s not exactly the most well regarded marketing channel either: Every now and then, you’ll hear from …
After nearly 20 years of working as a contractor, advisor, consultant and business owner I have learned is that clients and customers are not all created equal. As we struggle to expand our business we sometimes latch on to every client we can find and then hold on so tightly that we forget that one …
Do you love Pinterest? Does it keep you up at night, staying up late to add more images to your board? Do you find yourself spending more time there than you do on Facebook or Twitter? If so, you are like a great deal of today’s social media generation. Fun, easy to use and addictive, …
Sure, any old chump can follow SEO best practices and achieve the high SERPs rankings that lead to sustained business growth and profits. But do you have what it takes to trash years of hard work by flagrantly abusing Google’s policies? Here’s what you need to do: Tip #1 – Cloak your site If you …
Like Pinterest and Tumblr, Reddit isn’t a perfect fit for all web marketers…yet, if you can figure out how to use it as a tool in your SEO toolbox you can drive massive traffic to your site. But be warned…unlike Pinterest or Tumblr, take the wrong marketing steps on reddit and you could get eaten …
Yes, prospecting for link building opportunities and reaching out to webmasters to drive new links back to your website can be done for free – but there are plenty of great tools out there that can make the process much easier and much faster! Check out any of the following options if you need a kick …
Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website. But as with most social media promotion techniques, your ability to influence others through your Pinterest presence is limited if you don’t have that many people following you in the first place. So today, we’ll …