Anyone who creates something, whether it’s in the form of content, designs, music, videos, or other things, has come up against it at one time or another. It often leaves you staring off into space, not knowing how to move forward. It can last for hours, days, or even months or years. Designers, artists, writers, …
Series: 2012 Best of SEJ
Are you a content marketer? Do you love Pinterest? If you don’t, you should, because there is no better place to find relevant content for your industry, nor is there a quicker way to share that content. Not only can you find plenty of items to educate you on the latest information in today’s online …
If you’re a startup entrepreneur, chances are good that search engine optimization (SEO) is the last thing on your mind. After all, why should you worry about things like keyword phrases and backlinks when there are a hundred other items on your “to do” list, all clamoring for your attention? Unfortunately, this mindset is extremely …
Inbound marketing to attract high-quality links is a critical path to improving your website’s search engine ranking, increasing brand visibility, and gaining targeted referral traffic. It’s long been known that backlinks from respected sites within a niche can translate to greater credibility—and higher conversions—for the linked-to website. However, link building alone won’t necessarily help you achieve …
Once you’ve spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called “best practices” on faith. Concepts like device-segmenting and geo-segmenting becoming no-brainers, not even worth the time it takes to question whether or not they are a good idea. However, a recent issue …
From an anonymous search engine marketing company working in the payday loan space. Published anonymously to avoid possible retribution from Google or other companies. Google has taken some dramatic steps in recent months to address quality issues in its search results. Since the beginning of 2012, Search Plus Your World, Panda 3.2, Ads Above the …
Unless you’ve been hiding under a rock for the last year, you no doubt understand that the Google Panda Update that was initially released at the beginning of 2011 is designed to penalize sites with weak content while rewarding sites with quality content. Since the initial release of this algorithm update, there have been several …
Prospective client: Help! I’ve fallen, and I can’t get up! Me: Where are you? Prospective client: Massachusetts Me: I’m 3,000 miles away! Call 911! Prospective client: No, it’s my website! We lost 50% of our traffic overnight! Help! Me: How much can you afford to pay? Okay, that’s not actually how the conversation went, but …
It’s not exactly surprising that Google recently made the widely-expected announcement that it plans to convert all existing Google Places pages into Google+ Local pages. So instead of boring you with further details on this transition, I want to jump into the meat of the issue: how this shift affects local SEO best practices. But …
April was a big traffic month for us and that means we had some fantastic and informative articles you should read. Below are the top 10 articles based on traffic numbers. Happy reading! 1). 24 Eye-Popping SEO Statistics by Eric Siu | @ericosiu 2). 15 Best Link Building Tools by Sujan Patel | @SujanPatel 3). …