Google Alerts is one of the most powerful free tools available, but it is often overlooked. It monitors the Web for words and phrases and even sends you an email or updates an RSS feed every time it finds a new result. Sounds pretty simple right? You will be amazed at how powerful a simple …
As we approach the Labor Day holiday, it’s a good time to look back and review all of the great content that’s been published so far this year. It’s been a busy time in the world of digital marketing, considering everything from the highly influential launch of the Penguin algorithm update to shifts in the …
1). How to Deal with Creativity Block by David Wallace | @DavidWallace David provided an infographic that can help you with that blank page staring back at you. For those of us that are constantly blogging and creating different forms of content, this IG can be super helpful. 2). Facebook Ads: What Are You Really Paying …
If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? I caught up with Sam McRoberts, CEO of Vudu Marketing, for …
Google recently announced that they will be testing incorporating Gmail into their search results. “Sometimes the best answer to your question isn’t available on the public web—it may be contained somewhere else, such as in your email. We think you shouldn’t have to be your own mini-search engine to find the most useful information—it should just …
Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account? Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it’s ultimately much more effective …
Exposing a Link Selling Network in a Matter of Minutes As we all know by now, a big part of the major blog link networks were de-indexed by Google shortly before the penguin update. I‘ll show you how you can uncover a big link network in a few minutes (without joining the network). We’ll use …
I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!” Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online! So if …
If your rankings haven’t recovered from Google Penguin yet, you’re looking for answers. By now, you’ve cleaned up onsite keyword spam, you’ve stopped participating in blog networks, and you’ve read a ton of articles about how to recover from Penguin, but nothing is working. The fortunate reality is that Penguin is simply an algorithm; a …
About three weeks ago, I ran an ad campaign on Facebook for a fanpage that resulted in an increase of Likes from 100 to around 900. Success! …or so I thought. After a week of posting content designed to engage the new audience and attract more new followers, the individual post Likes were averaging the …
