When the link disavow tool was introduced at Pubcon 2012, many greeted it as an answer to their prayers. Looked upon as a reset button to rebuild a website or link profile, many were stunned when their link disavows were met with – nothing. I’ve read a few stories where websites have bounced back after …
Content marketing is all the rage right now – and with good reason! Not only can content marketing help you to expand your brand’s recognition and increase your website’s overall traffic, it can provide powerful SEO benefits to the companies that take advantage of this highly effective strategy. Of course, it should go without saying …
I always have to chuckle when people ask me what university or school I went to learn SEO. As far as I’m aware, there are still no accredited courses available for learning SEO anywhere. The web itself however is a great place to start, and even though you won’t end up with an official degree …
Change, innovation, progress, while these terms should always be associated with the positive, for marketers entrenched in their current methodologies, the future can seem down right scary as the lines blur. The ways in which consumers can now discover, consume and engage about products and services, makes it a challenge for marketing professionals to keep …
Launching a business online can be quite intimidating to any small business owner. Fortunately, any business can benefit from search engine optimization (SEO), which can make a small investment go a long way, as well as making sure that local buyers find their websites. Therefore, local SEO is an obvious choice to promote and market …
I recently caught up with an ex-member of Google’s webspam team, Andre Weyher. Andre worked directly on Matt Cutts’ team and agreed to offer some valuable insight into how Cutts’ team operates, what they look for with regard to inbound link profiles (and manipulation of them), and how SEOs and webmasters can conform to Google’s …
When considering major trends that will impact SEO in 2013 it’s clear that AuthorRank will play an increasingly important role in marketers’ search and SEO strategies. PageRank has long been the standard high-level metric used to identify the relative quality of a Web page. There is arguably limited value in using PageRank as a quality …
U.S District Court Judge Susan Illston hands down a ruling to approve the FTC’s $22.5-million fine of Google over privacy complaints. However, consumer advocacy groups consider the fine a slap on the wrist. For Internet users, what should be made of Google being assailed on so many sides? Shortly after hearing arguments from both sides, Judge …
An SEO’s job can get monotonous when ideas run dry. Submit a guest post here, a press release there. Email bloggers and hope they respond. Draft up an article and try to get influencers on board. These techniques can offer reliable and sustainable results, but it’s the big ideas, the uncommon approaches, that are the …
When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest links. It can also help you understand more about the domains linking to a given website, and which content attracted those links. And above all, a robust link audit can …
