When it comes to SEO training, most of the resources out there are quick to extol the benefits of both on-site optimization (typically, including your target keywords in key areas across your website) and off-site SEO (as in the case of external link building activities). However, many of these introductory guides gloss over a subject …
Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic …
This is big, SEJ friends, and if you landed on this page, you are now searching for the next big trend of the Internet: 12/12/12. This is the last time in your life to be part (and see) a repetitive date, a big thing for promoters of the Apocalypse, the boogieman in the closet… and …
So, you want to learn what all those techie-types are referring to when they talk about link building, anchor text, title tags, and on-site optimization? Welcome to the SEO club! Teaching yourself SEO can be a challenging process, but it’s not impossible. Take a look at the following step-by-step plan and then get started. Remember, …
Ada Byron, Countess of Lovelace, (10 December 1815 – 27 November 1852) is celebrated today by Google, with a doodle already acclaimed by several tech publications around the world wide web. For those of you unfamiliar with Ada Lovelace’s work and achievements, she is known for translating from French to English, and annotating, Luigi Menabrea’s …
We love our clients! This indeed is a true statement for without clients, there can be no success or even a business in the first place. However, once in a while a client comes along that is not so easy to work with. For example, there are those who never seem to know what they …
Do you get the impression that people hate email marketing? If you ask around, you’ll probably find a large percentage of people who say they don’t like it at all. I’d probably say that too. But then I check my email and…what’s that? 20% off everything at Bloomies? Groupon has a great deal for my …
Blogging has had its ups and downs as an SEO, social media, and content marketing activity. But there’s no doubt whatsoever that blogging will be crucial to all three areas in 2013. These two big-picture 2012 developments are what have elevated business blogs from optional to essential. Why You Must Blog in 2013 1. In …
If you asked a major brand ten years ago if consumers would share their life’s details, regardless of how mundane, online and, as a result, become the biggest producers of online content and wielders of influence, you would have gotten a firm “no” and likely a confused stare. In the past, major news and entertainment …
Like any organization, Search Engine Journal’s value is reflected in the great contributions of the people involved. For all of us here, and for the great people who read SEJ, November was a super month full of informative and ultimately useful news, advice, and editorial. As the new Editor in Chief, let me say thanks …
