Comments on: Why Most SEOs Can’t Do Reputation Management

By: Søgemaskineoptimering

Søgemaskineoptimering — Sun, 20 Apr 2008 17:56:44 +0000

Does somebody know of linking from poor pages / bad neighbourhoods which point into pages we wish to disappear from Google

By: john andrews

john andrews — Fri, 11 Apr 2008 06:58:57 +0000

“Most SEOs Can’t Do Reputation Management” is correct. But these days it seems most SEOs cant do SEO either. I think these observations might be related.

As for the rest, as far as search results go it’s just good SEO. Keep in mind that good SEO addresses all of the things that might influence sites going up, sites going down, etc.

Now finding a good SEO…. that can be a challenge.

By: Brett Borders

Brett Borders — Thu, 10 Apr 2008 18:57:10 +0000

Online reputation management is more difficult and labor intensive than SEO, no doubt about it…

By: Jeff

Jeff — Thu, 10 Apr 2008 02:18:08 +0000

Maybe this site could help everyone..? http://reputationhq.com

By: Jaan Kanellis

Jaan Kanellis — Wed, 09 Apr 2008 20:29:53 +0000

“No they are not. Each of these requires different application of various SEO techniques. You cant actually think that moving a site UP in the rankings is the “same thing” as moving it DOWN.”

OK well semantics aside if I am getting websites to rank above yours I am moving them down.

“Good SEOs will not be trying to get multiple sites listed in the same SERP unless they are working in a conflict of interest with a multiple clients or are wearing the darker shade of hat. Either way I would not personally classify these folks as “reputable”.”

WOW?

So making sure my linkedin profile page, my personal blog, my company website, mybloglog profile page, etc rank well for my company name, personal name is a BAD thing? I would not think so. This is what I meant by ranking multiple websites for a phrase.

By: John Carcutt

John Carcutt — Wed, 09 Apr 2008 20:17:56 +0000

@ Jaan

> “These are the same thing right?”

No they are not. Each of these requires different application of various SEO techniques. You cant actually think that moving a site UP in the rankings is the “same thing” as moving it DOWN.

> “Once again why would this be any different for any reputable SEO?”

You focus on an important factor that may not have been clear in the article. What I am talking about here is multiple sites in a single SERP.

Good SEOs will not be trying to get multiple sites listed in the same SERP unless they are working in a conflict of interest with a multiple clients or are wearing the darker shade of hat. Either way I would not personally classify these folks as “reputable”.

> “Sure you do, by pushing your pages above the negative websites you essential control them by pushing them down.”

I think you misunderstand. What I am talking about here is the ability to modify a site to influence its rankings. This is a staple of standard SEO, changing content, fixing technical issues etc., here you have no access to change or modify anything on the site you are trying to move.

@Elizabeth Able

I Agree 100%

By: Elizabeth Able

Elizabeth Able — Wed, 09 Apr 2008 17:30:25 +0000

It’s REALLY hard to tell a SEO that social media is *not* about traffic. It’s about relationships. Social media platforms facilitate relationships. A SEO-based marketer will listen to this and say all forms of “yes, but,” and then skip to theorizing different tactics for how to manage an algo’s possible interpretation of human action, in order to do helpful things with traffic. But, it’s not about the traffic. It’s about relationships fueled by human nature, facilitated by infrastructure.

By: CheckIT

CheckIT — Wed, 09 Apr 2008 14:27:35 +0000

See ‘eSports Partners’ in the serps and see why this is valuable.

Great post John.

By: WithHat

WithHat — Wed, 09 Apr 2008 14:20:34 +0000

WOW Jaan, I think you illustrated his point perfectly…

By: Jaan Kanellis

Jaan Kanellis — Wed, 09 Apr 2008 07:05:36 +0000

I disagree:

SEO – Moving one site UP in the rankings
ORM – Moving multiple sites DOWN in the rankings

These are the same thing right?

SEO – Managing one site for a set of keywords
ORM – Managing multiple sites for a set of keywords

Once again why would this be any different for any reputable SEO?

SEO – You have control of your site
ORM – You have no control over the negative sites

Sure you do, by pushing your pages above the negative websites you essential control them by pushing them down.