SEO

SEO Link Building with Clusty

SEO Link Building with Clusty

For those looking for sites to target for link building efforts, Rob Sullivan at Text Link Brokers has been looking at ways to identify such authority hubs outside of the normal Google search result identification methods. Last week Rob looked into identifying authority link sites via Ask.com‘s ExpertRank algorithm and today he published a useful piece on using clustering engines such as Vivisimo’s Clusty for finding and identifying such sites.

Rob writes in his post, Using Clustering Technology to find hub authority links:

Clusty is a clustering search engine. It is very similar to Ask in that it shows clusters of results, and allows you to easily navigate between clusters.

In fact, Clusty actually uses and displays clusters in its search results opposed to Ask that hides most of the clustering from users and only displays a selection via the widen or narrow search options.

If you want a true clustering engine, I’d recommend Clusty because it is fast and easy to use.

But, there is also great potential for link building through Clusty because of its clustering abilities.

You see, much like Ask, Clusty will organize results into groups called clusters. The following quote comes from Clusty’s site: “Thus a search for ‘pearl’ organizes the top 250-500 results into subject folders such as Jewelry, Pearl Harbor, Pearl Jam, Steinbeck Novel and Daniel Pearl.”

That means that not only has Clusty grouped results, but it has also applied similar ranking algorithms to those results ensuring that the “best” sites show up at the top. “

And besides identifying the authority sites under an obvious subject cluster, Rob writes that Clusty can open up your linking campaign to new and previously unconsidered opportunities in site optimization:

For example, let’s say I work for an office supply company. Of course, my first query will be for “office supplies” and I will gather as many of the sites there as possible that I think I can request links from.

But, I wouldn’t stop there. I’d also take some time to look at the other categories (clusters) available to see if there are other potential similar results, and then view the top ranked sites there as well.

For example, I see an “Office Products” cluster and an “Office Equipment” cluster that I would want to look more closely at as there are likely sites within these clusters that aren’t shown in my search results but are considered authorities.

There are also “forms, labels”, “discount”, “sales” and more categories for me to review. And this is just from a single phrase. Imagine if I were to perform this same search for a dozen other phrases?

By now you may have discovered another great use for Clusty: Keyword researching.

That’s right, the clusters themselves could be potential keywords you could further optimize your site for. Using some of the clusters as well as a free keyword research tool like Yahoo!s Search Marketing Search Term Suggestion Tool.

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Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM SEO Link Building with Clusty

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4 thoughts on “SEO Link Building with Clusty

  1. However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a “probationary” status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.

    Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with “new” websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.

  2. A couple of months back I did a little research on Clusty for an article I was writing about niche search engines and I wanted to say that it was by far the nicest one in that category. The clustering works quite well and the engine is fast and quite accurate. There may not be a solid “need” for lots of new search engines, but in this case it’s a very good alternative to have available for the research that isn’t very easy to do with just thousands of pages of Google results.