SEO Lesson from Jessica Simpson, Teen Marketing Genius
The creation of original web content is one of the main building blocks of search engine optimization and gaining rankings for different search terms. Targeting long tail terms is writing for specific and targeted audiences, attracting users to your site who are looking for information on or to buy an item which would result in a search query broken down into geographic terms, colors, sizes and other niche descriptive text.
But what about the rest of the web which is not built for obtaining search engine rankings? With natural language and semantics being an issue in SEO, is the new writing style of the Always On generation who never pick up a pen going to influence how SEO is handled in the future?
Think of the direction News Corp and Microsoft is going with MySpace and MSN Spaces and the language, grammar, and lack of correct spelling attributed to such citizen journalists.
I was checking out PerezHilton.com today while looking into blog monetization examples and ran across this letter from Jessica Simpson to her fans:
hello friends,
it’s jess! i just wanted to let ya’ll know that with everything we go through in life, the good, the bad, the ugly, the sad, the right, the wrong, the think we don’t belong, we all have to allow our hearts to remain open to create who we are. find that for yourself no matter what. take the advice from the wisdom of those we love. remember that bad company corrupts good character. and breathe to allow yourself the freedom to just be. getting to know yourself is so important. spend time alone with your thoughts for this creates a world of true serenity. do not be afraid. inner beauty, outward charm. greet everyone we meet with a smile (unless it is paparazzi.haha), a smile is contagious. i love you guys so much and appreciate the support through all the unfortunate pain of loss. what doesn’t kill us makes us stronger. carry on. soar. glide. fly. this is a wonderful life. love,
jess
I’m sure Jessica and her publicists know how to write correctly and capitalize sentences. I’d expect there to be some copy editor along the way before something like this gets sent in an email or posted on a web page. I’m thinking like a 31 year old adult though.
The genius behind this letter from Miss Simpson to her fans is that it is written in the same exact way her fans write, message, talk, think and blog. And by golly, that’s the way they probably search too.
So, my question is… if your site targets 12 to 20 year olds are you addressing them with your site’s writing style, product descriptions, and articles?
Since such writing style is cached by search engines and shown in descriptions, excerpts, blogs and previews; applying it to a web site will not only result in higher rankings for keyterms which use “teen speak” but inclusion in the search results and sponsored links of this form of writing would surely lead to higher click thru rates by this shopping crazed demographic.
maybe jess wanted to write kool that day. just cuz ur a celeb doesnt mean u have to write perfect to
eggsactly :)
Jessica: 2-24-06
The thing that sticks in my mind the most about you and NIck is the story I heard you tell about how you knew without a doubt that the two of your were soulmates when the 9-11 happened. If there is one thing I do know is about soulmates. You are very very blessed in this world if you find your true soulmate. I found mine about 8 years ago and even through we’re not together as partners in this life right now, I know we will one day. Sometimes that soulmate has to take a journey in order vefore the two are united. You have to rememeber that when you get married, your family members like parents and siblings become second. Nick and you become your own family then. Don’t let a father or anyone else for that matter have a say so into your marriage. It’s not anyones place to interfere with problems because everyone has them. I’m not saying your father is a bad person but it seems that because he’s your business manager he feels that he has a say so into Nick and your marraige but the truth is he dosen’t. Jessica if you had a chance to to go to couseling isn’t it worth that? Before I go any further I know Nick has his issues as well. But true soulmates are just that. My heart just broke when I heard that you filed for divorce. Jessica, do some soul serarching and listen to it and in your heart. God always gives you the answers when you ask and then listen. But in the times that we live, the noise is harder to quieten and so you have to make that time. Dreams have a lot of messages from angels and the divine that tells you whats going on in your life. I love the both of you and I know 100% that Nick and you are True Soulmates and should be together. It’s never to late to make a wrong right. Thats why we’re given choices. Down deep the two of you love each other and it saddens me to think that a single person can break up a marriage. My point is that when I was married and my husband let his father break us up. I always would say to him, you are my family now. My parents are now my second family. We were around your age and he just didn’t get it. You are extremely smart, pretty and down deep you know the truth. My god bless you and Nick in what ever decission is made. Just follow you heart and listen to your soul.
Judi Collins
Gallatin TN
I am learning about seo too. Thanks for a nice post.