SEO & Blogger Part 4 – The Link Power of Blogs
Much of the search engine optimization power of blogs is through their extensive linking networks. Blog owners are free and generous linkers. They link to other blogs permanently, usually from the high PageRank home page, and freely link to what they consider interesting blog posts. Not only are posts linked frequently by other bloggers, but the on page link is often from a post to a post. As a bonus, the link is usually dripping with important keywords and phrases.
Links from other blogs tend to be very theme relevant in content, as bloggers link to articles, blog posts, and other blogs that are of interest to themselves and to their readership. One way incoming links are a very frequent event for bloggers.
Reciprocal blog links donâ€™t appear to be discounted by Google or the other major search engines, as the exchanges are usually between theme related blogs. Blog owners should, however, exert some level of caution, regarding link exchanges with non-theme relevant blogs, as those incoming links might not receive full value.
Linking to and from Blogger is easy, and the template provides an unlimited sidebar area for the inclusion of html links, to other blogs and traditional websites. Links can also be coded within the posts themselves, right at the time of post composition, using simple embedded html conversions.
The Blogger posts are archived after a chosen time period of usually one week, into one month long archive sections. Those time frames are changeable in the Blogger settings, for longer or shorter durations.
The internal linking of the pages is precoded by Blogger, enabling PageRank link popularity, and link anchor text to pass freely from one page to another. The pre-written code can also be altered should the blogger prefer a different internal linking structure.
In conclusion, hosting a blog on a free host like Google owned Blogger need not be a disadvantage to achieving high search engine rankings. Simply apply recommended standard optimization techniques and the blog will do very well in the SERPs.
The Blogger supplied, and readily alterable templates contain many powerful optimization features by default, including h1 tags, CSS, and strong internal page linkage, to name just a few.
Be sure to keep in mind that the blog URL shows a sub-domain. Because of that limitation, care should be taken with the blog title, title tags, and the headlines given to the regular blog posts.
The power of the many keyword rich anchor text incoming links, from theme related blogs and websites, will go far towards reaching the top of the rankings.
The links are to be expected because of the regular posting of theme relevant content. Other bloggers will link naturally to the blog, with the highly potent one way link.
Be sure to add your own tag code for using those powerful search tools.
The blog combination of fresh keyword rich content and relevant incoming links will propel the blog, and a related website, to the top of the SERPs.
While itâ€™s always a better policy to own your own blog domain, donâ€™t be afraid of a free blog host, if you are short of cash.
Even a free hosted blog is highly powered in the search engines.
Wayne Hurlbert is the Editor of Blog Business World, specializing on blogs in business, marketing, public relations, and search engine optimization for successful entrepreneurs.