The dilemma for any SEO company; is how search engines change their algorithm (how they rank websites on the web).
As the internet is growing, more and more websites are starting up and diluting each market; which makes SEO a constant job that is never finished.
The tactic that worked last year does not work this year – and that is something that frustrates any SEO company. However there are good points to be considered with the bad.
Hard work is spent in getting articles submitted to article directories, manually submitting websites to directories and writing quality content to go on site. Search engines change their way of ranking websites and all the hard work seems somewhat irrelevant.
With many markets, website owners look for ways to beat the system (getting quicker results). So while some people spent time writing unique articles, others get an article modified and submitted automatically boosting their search position overnight in one go. Hardly fair for those of us who play by the rules; but this is why search engines do adapt their ways of reading websites, to keep things fair.
There are many factors that contribute to the SEO arsenal so the trick for many SEO companies is to get the balance and apportion time & resource effectively. The problem however is that without knowing exactly where the itch is, it is hard to scratch it.
There is a good possibility that the way that search engines continue to rank websites will change, but a few things will remain constant.
- Backlinks – Websites that have more qualify links to them are considered more popular in their market, and as such will rank higher in their search fields. It will always be the case that sites that have more links will rule.
- Quality – Websites that have quality links from authoritative websites will be ranked higher due to the strength of the links. Numbers do not count for everything (quality over quantity).
Although search engines do and will continue to change the way they rank websites, the two factors above will always remain constant, in that quality of links is core, and number of quality links is important.
The methods of exactly how to achieve the above will vary and it is the job of the SEO company to find the best ways to achieve them.
Search engines do look at the quality of backlinks, and also consider that if a website has ‘spammy’ links or links from irrelevant websites, then this can have a negative effect, so keeping an eye on what sites are sending links (via google toolmaster) is helpful in order to protect your link portfolio.
SEO is always going to be hard work and is never going to be a finished job. Every business will have competitors looking to pip them to first place. Ensuring that your onsite SEO and offsite SEO are steadily being worked on will show the search engines that your site is worth taking note of. By getting good quality links and lots of them (from relevant websites) should ensure that you are going in the right diretion.