Use the Website Setup Wizard to quickly add a new website and then auto-populate tools like the Keyword Manager, Competitor Manager, Link Manager, and SERP Tracker.
Use the Domain Research option to find competitors and keywords in organic and paid search. Click on the shortcut links to add keywords to the Keyword Manager, domains to the Competitor Manager, and keywords and domains to the SERP Tracker.
Use the Competitor Manager to store unique lists of competitors for each campaign. Use shortcut links to add competitors to the SERP Tracker or to research competitors with the Research Assistant.
Take control of your website's keywords with the Keyword Manager. Add as many keywords as you want, then use tags to organize and manage lists.
Conduct high-level, real-time website analysis. Use the Quality Analyzer to quickly score the quality of a website. Use the score and analyzer data for sales or to determine if you want to pursue building a link to the website.
Analyze the design of any webpage to determine how optimized it is for SEO. Use the results for sales efforts or to assist you in making changes to the HTML. Browse in the virtual Lynx text-based browser to make sure search engine bots can read your page content.
Use the Link Manager to track your link building efforts. Record links efficiently using the Add Link form — available via the Raven Web Application and its companion Firefox Toolbar. Easily manage the link status, contacts and tasks related to each link.
Create contact records in the Contact Manager and the Link Manager. When you add a new link and include contact details, Raven will automatically create a contact record that's related to the link and the website.
Automatically keep a record of all websites used in your campaigns with the Website Directory. Use the directory to find leads for new clients by referencing your most successful link building campaigns.
Store and manage articles used in campaigns in one central location. Analyze the content for readability and keyword relevance, then publish the content to WordPress blogs using the Blog Manager.
Add and manage unlimited WordPress blogs in the Blog Manager. Manage blogs directly from Raven, including the creation and editing of entries and categories. Add images and control the publication date, just like you would directly from the WordPress admin.
Create and manage unlimited social networking accounts in the Persona Manager. Use the Persona Manager to store and share social network profiles with multiple team members. Login automatically or get a password reminder for popular social networks.
Create unlimited social mention searches. Track mentions on all sources or choose from blogs, microblogs, bookmarks, comments, events, images, news, video, audio or Q&A websites. Get notified automatically when new mentions are discovered.
Automatically track search result rankings for keywords related to your website campaign. Add competitors and view side-by-side ranking results. Organize keywords using tags and display AdWords statistics for each keyword.
Use the Event Manager to record any type of event related to a website campaign. View events on report graphs located on tool pages like Google Analytics "Daily Visits" and SERP Tracker trending reports. Include events in branded PDF reports using the Reporting engine.
Instantly access Google Analytics data from within Raven. Use the optimized data views in Raven to view graphs and investigate referral data from inbound links and search engines. View and report on site engagement, including page views, pages/visit, bounce rate, and avg. time on site.
Save hours — in some cases days — using Raven's powerful reporting engine. Instantly create data rich, white labeled PDF reports for your clients and managers.
Manage user accounts and create custom user roles. Apply user roles to manage user access to different profiles and websites. Created unlimited read-only users for client access. Filter results throughout the toolset to display data related to specific users.
Install the Firefox Toolbar to access commonly used tools away from Raven Web application. Quickly add links,login to social networks,analyze websites, and quickly switch to different websites and profiles.