Tools

Seeding and Promoting Content with FindPeopleOnPlus

Even though Google+ is still in its infancy, there is already a powerful tool available to link builders. Called FindPeopleOnPlus.com, it’s a directory of Google+ users that  sorts and refines Google+ users by location, occupation, relationship status, popularity, and more. At the time this article was written, FindPeopleOnPlus had about 1 million people in their directory, all of whom could be sorted by these characteristics.

If you haven’t already left this article to check out FindPeopleOnPlus, let me give you some examples of how the tool can be used to find link targets.

1. You’re trying to place an infographic promoting the fact that skiing is good for single people.

Using FindPeopleOnPlus, you could look for anyone who has the word “blogger” in their profile, then sort them by relationship status (singles are probably more likely to be interested), then further sort them by states with ski areas. In no time at all, you’ve got a list of bloggers you can contact about embedding your infographic.

2. You want to interview popular experts on a specific topic, mostly to grab links and generate traffic.

Interviewing people who have a large online following is a great way to build links and increase traffic to your blog or website. You can use FindPeopleOnPlus to find interview targets who have a stated interest in your topic, and then sort them by the number of followers they have.

In no time at all you’ve got 10 or more interview targets, all of whom have expertise in your topic area and a large audience to share the final interview with.

3. You’ve launched a photo contest and you’d like invite participants.

You can search FindPeopleOnPlus for words and topics relevant to your photo contest, and then click on the occupation “photographer” to put together a list of people to invite.

If you’re thinking that contacting all of these people might be a bit of a drag, consider this: FindPeopleOnPlus offers you the ability to then further sort your lists by people who are on Twitter. How nice is that? Put together a list of names, then hit them up on Twitter. They’re likely to respond if your pitch is relevant and interesting, and it’s quite a bit faster than emailing one at a time.

While FindPeopleOnPlus has some limitations (the most obvious being that the majority of their data relies upon the completeness of Google+ user profiles) it’s an easy and free tool that is only going to get bigger and better. The official FindPeopleOnPlus Twitter profile has promised new features, and by all signs they’re indexing new Google+ profiles every minute.

If your job is to promote content of any kind, FindPeopleOnPlus is definitely a tool that belongs in your toolbox.

f583a5a9518352da62dfb0735ba9de99 64 Seeding and Promoting Content with FindPeopleOnPlus

Jason Lancaster

Jason Lancaster is President of Spork Marketing, a Denver Internet marketing company specializing in search engine optimization, marketing, and web design.

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14 thoughts on “Seeding and Promoting Content with FindPeopleOnPlus

  1. Great post. I was checking constantly this site and I am impressed! Extremely helpful information specially the last part I care for such information much. I was seeking this certain information for a long time. Thank you and good luck. 

  2. cool tool, tkx for the application tips. but the guy above me has an entry for the worst spun comments ever book with his -

    “Great post. I was checking constantly this site and I am impressed! Extremely helpful information specially the last part I care for such information much. I was seeking this certain information for a long time.”

    lol, classic

  3. Thanks for sharing the information Jason, I love the your posts… It is really informative and a good source of information… I really appreciate it so much… Hope to hear more from you soon…

  4. I think one of the drawbacks about Google+ is the fact that it’s such a wide-open wilderness right now.  Sites and tools that help you narrow down and pinpoint people you want to connect with make our jobs as internet marketers easier.  Great post!

  5. Hi Jason
        Thank for sharing. Not used it before but it will be good and will go a long way to become something big. This is a good tool for all internet users and even academic researchers.

  6.  I think this is another link building tool that could really work.  I don’t know if I see it being any better then using keyword specific search queries in Google though.  I can see where you are coming from on this and I think its a good way to use social media to build links rather then just trying to bombard +1 and twitter for links thinking that Google secretly puts higher priority on those links. I’m curious to know if you have tried this out and how your success was?

  7. Hi Jason,

    Yours is such a great post. The post is pretty interesting. I really never thought I could have a good read by this time until I found out this site. I am grateful for the information given. Thank you for being so generous enough to have shared your knowledge with us.

  8. Here is a similar story

    Google Plus has been released in a bare bones version. While tech
    savvy users flock to it like crazy, it is in its current stage nothing
    more than a site to follow, be followed and exchange messages. Well,
    that’s not entirely correct as you get chat and a few other things as
    well. Still, essential features like advanced search options are
    missing.
    That’s where third party sites like Find People On Plus
    step in. While it is likely that those sites will die when Google adds
    the features natively to Google Plus, they do fill the gap in that
    meantime.