Being that we work in an industry defined by acronyms (SEO) and have trouble sometimes determiniming the difference between SEO and SEM, SEM and PPC, or PPC and CPC; over at DP, KP started a thread listing SEO acronyms which I feel are quite useful (espcially for newbies or prepping before a meeting) and worth sharing, plus I added some of my own.
- BL = Backlink
- CPC = Cost Per Click
- CSE = Comparison Shopping Engine or Custom Search Engine (Google)
- CSS = Cascading Style Sheet
- DC = Data Center
- DMOZ = Directory – Mozilla
- HTML = HyperText Markup Language
- IBL = Inbound Link
- IPB9 = Internet Business Promoter
- LSA = Latent semantic analysis
- LSI = Latent Semantic Indexing
- OBL = Outbound Link
- ODP = Open Direcrory Project, See DMOZ
- OWBL = One way back link
- PPA = Pay Per Action
- PPC = Pay Per Click
- PR = PageRank
- RI = Regular index
- RSS = RDF Site Summary, Rich Site Summary, Really Simple Syndication
- SE = Search Engine
- SEM = Search Engine Marketing
- SEO = Search Engine Optimization (Optimisation)
- SERP = Search Engine Results Page
- SI = Supplemental Index
- SSE = Yahoo! Search Submit Express
- SSP = Yahoo! Search Submit Pro
- SWL = SiteWide Link
- TBPR = Toolbar PageRank
- TR = Trust Rank
- VIPS = Visual-block Page Segmentation
- WP/WP4 = Web Position/Web Position 4
- XML = Extensible Markup Language
Missing anything? Be sure to share your favorite SEO acronyms in the coments below.
You forgot:
TLA = Text Link Ads
(and Three Letter Acronym)
:)
MSN…which could be seen as an Acronym.
WTF (which I use in many different contexts) :.)
GWO = Google Website Optimizer
PPI – according to Google, it is being brought back
Dhtml
AJAX
GYM (Google Yahoo MSN)
SEW (yes, that has become a buzzworld)
Hmmm…
SES : Search Engine Strategies
SMX : Search Marketing Expo
Yeah.. TLA is big.
SEL : Was for Search Engine Lowdown but now associated with Search Engine Land.
Oh yes, how could I forget:
BOTW :)
How about one of the most important ones… ROI :)
How about:
PFL (Paid For Listings)
P4P (Paid For Placement)
CTR (Click Through Rate)
CPM (Cost Per thousand)
CPA (Cost Per Action)
SMM – Social Media Marketing
SMO – Social Media Optimization
???
How about
OMG how much does that keyword cost :-)
I’m seeing FUD more and more each day.
UGC
User Generated Content
DFO = Data Feed Optimization
YYYEEEAAA! = #1 in the SERPS
Great list and great comments!
And of course GAP = Google Advertising Professional.
UCD – User Centered Design
Nice post!
How about these?
LPO: Landing Page Optimization
GWT: Google Webmaster Tools
CMS: Content Management System
Thank you for a good info.
SNS is Social Networking Service.
Typo alert amigo.
At the end of your list, after item #32, before the comments begin, you have a typo, namely:
“coments”
Cheers, and thanks for a “foine” list.
Michael Zerman
Adelaide AUSTRALIA
Great, simple and use full
ILU : I Love You
HMIOT = Hi Mom Im On Tv
CPM is forgotten
CPM = cost per mille
Great Post!
How about: GYM (Google Yahoo MSN)
Great list. I’ve come across a few more:
FFA – Free For All (links listings)
PFI – Pay For Inclusion
DRPs – Directory Results Pages
KEI – Keyword Effectiveness Index
PPR – Pay Per Rank
PPV – Pay Per Visitor
SEMPO – Search Engine Marketing Professional Organization
For SEM you should not only SEO your website by acquiring BLs and IBLs and by submitting your site to DMOZs and Yahoo SSEs, but you should SMO your social sites too especially to get top results on SERPs which increases your ROI through conversions. With that said do not forget about PPCs and your PPAs as well as your OWBLs to up your Google PR and to boost your site traffic to increase your ROI. My final thought is that you must not forget to use RSS, extremely important in this day and age. Thanks.
Signed,
Your IPB9.
Do these three and four letter acronyms confuse you? No problem you have Google, Wikipedia, and myself to explain them in detail.
Free consults available.
How much does your website earn you per month?
Great extensive list. Definitely a good background list from beginner to expert SEOs. I don’t know if this was listed before but PPP- Pay Per Post.