Being that we work in an industry defined by acronyms (SEO) and have trouble sometimes determiniming the difference between SEO and SEM, SEM and PPC, or PPC and CPC; over at DP, KP started a thread listing SEO acronyms which I feel are quite useful (espcially for newbies or prepping before a meeting) and worth sharing, plus I added some of my own.
- BL = Backlink
- CPC = Cost Per Click
- CSE = Comparison Shopping Engine or Custom Search Engine (Google)
- CSS = Cascading Style Sheet
- DC = Data Center
- DMOZ = Directory - Mozilla
- HTML = HyperText Markup Language
- IBL = Inbound Link
- IPB9 = Internet Business Promoter
- LSA = Latent semantic analysis
- LSI = Latent Semantic Indexing
- OBL = Outbound Link
- ODP = Open Direcrory Project, See DMOZ
- OWBL = One way back link
- PPA = Pay Per Action
- PPC = Pay Per Click
- PR = PageRank
- RI = Regular index
- RSS = RDF Site Summary, Rich Site Summary, Really Simple Syndication
- SE = Search Engine
- SEM = Search Engine Marketing
- SEO = Search Engine Optimization (Optimisation)
- SERP = Search Engine Results Page
- SI = Supplemental Index
- SSE = Yahoo! Search Submit Express
- SSP = Yahoo! Search Submit Pro
- SWL = SiteWide Link
- TBPR = Toolbar PageRank
- TR = Trust Rank
- VIPS = Visual-block Page Segmentation
- WP/WP4 = Web Position/Web Position 4
- XML = Extensible Markup Language
Missing anything? Be sure to share your favorite SEO acronyms in the coments below.
Comments
24 responses so far ↓
Alphane Moon on Nov 26, 2007 at 8:53 am
You forgot:
TLA = Text Link Ads
(and Three Letter Acronym)
:)
Todd Mintz on Nov 26, 2007 at 9:07 am
MSN…which could be seen as an Acronym.
WTF (which I use in many different contexts) :.)
Dave Davis on Nov 26, 2007 at 9:11 am
GWO = Google Website Optimizer
SearchEngines Web on Nov 26, 2007 at 9:20 am
PPI - according to Google, it is being brought back
Dhtml
AJAX
GYM (Google Yahoo MSN)
SEW (yes, that has become a buzzworld)
Loren Baker, Editor on Nov 26, 2007 at 9:28 am
Hmmm…
SES : Search Engine Strategies
SMX : Search Marketing Expo
Yeah.. TLA is big.
SEL : Was for Search Engine Lowdown but now associated with Search Engine Land.
Loren Baker, Editor on Nov 26, 2007 at 10:12 am
Oh yes, how could I forget:
BOTW :)
Scott Fish on Nov 26, 2007 at 11:42 am
How about one of the most important ones… ROI :)
Jonathan Beeston on Nov 26, 2007 at 11:44 am
How about:
PFL (Paid For Listings)
P4P (Paid For Placement)
CTR (Click Through Rate)
CPM (Cost Per thousand)
CPA (Cost Per Action)
Casie Gillette on Nov 26, 2007 at 12:21 pm
SMM - Social Media Marketing
SMO - Social Media Optimization
???
Neil Matthews on Nov 26, 2007 at 3:22 pm
How about
OMG how much does that keyword cost :-)
Tyson on Nov 26, 2007 at 4:26 pm
I’m seeing FUD more and more each day.
Mike on Nov 26, 2007 at 6:08 pm
UGC
User Generated Content
Brian Smith on Nov 26, 2007 at 11:56 pm
DFO = Data Feed Optimization
Gabriel Gervelis on Nov 27, 2007 at 2:56 am
YYYEEEAAA! = #1 in the SERPS
Mark Dykeman on Nov 27, 2007 at 8:16 am
Great list and great comments!
Marcel Wagemeesters | J8 Zoekmachine Optimalisatie on Nov 27, 2007 at 9:27 am
And of course GAP = Google Advertising Professional.
stephen pitts on Nov 27, 2007 at 10:15 am
UCD - User Centered Design
海外SEO on Nov 27, 2007 at 3:11 pm
Nice post!
How about these?
LPO: Landing Page Optimization
GWT: Google Webmaster Tools
CMS: Content Management System
SEO walker on Nov 27, 2007 at 3:14 pm
Thank you for a good info.
SNS is Social Networking Service.
Michael Zerman on Nov 27, 2007 at 6:58 pm
Typo alert amigo.
At the end of your list, after item #32, before the comments begin, you have a typo, namely:
“coments”
Cheers, and thanks for a “foine” list.
Michael Zerman
Adelaide AUSTRALIA
syaifudin zuhri on Nov 29, 2007 at 11:15 pm
Great, simple and use full
kumpul on Dec 4, 2007 at 10:53 pm
ILU : I Love You
HMIOT = Hi Mom Im On Tv
Sac ekimi on Jan 18, 2008 at 11:21 am
CPM is forgotten
CPM = cost per mille
Dennis Of Resale Ebooks on Feb 17, 2008 at 11:45 am
Great Post!
How about: GYM (Google Yahoo MSN)
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