Being that we work in an industry defined by acronyms (SEO) and have trouble sometimes determiniming the difference between SEO and SEM, SEM and PPC, or PPC and CPC; over at DP, KP started a thread listing SEO acronyms which I feel are quite useful (espcially for newbies or prepping before a meeting) and worth sharing, plus I added some of my own.
- BL = Backlink
- CPC = Cost Per Click
- CSE = Comparison Shopping Engine or Custom Search Engine (Google)
- CSS = Cascading Style Sheet
- DC = Data Center
- DMOZ = Directory - Mozilla
- HTML = HyperText Markup Language
- IBL = Inbound Link
- IPB9 = Internet Business Promoter
- LSA = Latent semantic analysis
- LSI = Latent Semantic Indexing
- OBL = Outbound Link
- ODP = Open Direcrory Project, See DMOZ
- OWBL = One way back link
- PPA = Pay Per Action
- PPC = Pay Per Click
- PR = PageRank
- RI = Regular index
- RSS = RDF Site Summary, Rich Site Summary, Really Simple Syndication
- SE = Search Engine
- SEM = Search Engine Marketing
- SEO = Search Engine Optimization (Optimisation)
- SERP = Search Engine Results Page
- SI = Supplemental Index
- SSE = Yahoo! Search Submit Express
- SSP = Yahoo! Search Submit Pro
- SWL = SiteWide Link
- TBPR = Toolbar PageRank
- TR = Trust Rank
- VIPS = Visual-block Page Segmentation
- WP/WP4 = Web Position/Web Position 4
- XML = Extensible Markup Language
Missing anything? Be sure to share your favorite SEO acronyms in the coments below.
Comments
26 responses so far ↓
Alphane Moon on Nov 26, 2007 at 8:53 am
You forgot:
TLA = Text Link Ads
(and Three Letter Acronym)
:)
Todd Mintz on Nov 26, 2007 at 9:07 am
MSN…which could be seen as an Acronym.
WTF (which I use in many different contexts) :.)
Dave Davis on Nov 26, 2007 at 9:11 am
GWO = Google Website Optimizer
SearchEngines Web on Nov 26, 2007 at 9:20 am
PPI - according to Google, it is being brought back
Dhtml
AJAX
GYM (Google Yahoo MSN)
SEW (yes, that has become a buzzworld)
Loren Baker, Editor on Nov 26, 2007 at 9:28 am
Hmmm…
SES : Search Engine Strategies
SMX : Search Marketing Expo
Yeah.. TLA is big.
SEL : Was for Search Engine Lowdown but now associated with Search Engine Land.
Loren Baker, Editor on Nov 26, 2007 at 10:12 am
Oh yes, how could I forget:
BOTW :)
Scott Fish on Nov 26, 2007 at 11:42 am
How about one of the most important ones… ROI :)
Jonathan Beeston on Nov 26, 2007 at 11:44 am
How about:
PFL (Paid For Listings)
P4P (Paid For Placement)
CTR (Click Through Rate)
CPM (Cost Per thousand)
CPA (Cost Per Action)
Casie Gillette on Nov 26, 2007 at 12:21 pm
SMM - Social Media Marketing
SMO - Social Media Optimization
???
Neil Matthews on Nov 26, 2007 at 3:22 pm
How about
OMG how much does that keyword cost :-)
Tyson on Nov 26, 2007 at 4:26 pm
I’m seeing FUD more and more each day.
Mike on Nov 26, 2007 at 6:08 pm
UGC
User Generated Content
Brian Smith on Nov 26, 2007 at 11:56 pm
DFO = Data Feed Optimization
Gabriel Gervelis on Nov 27, 2007 at 2:56 am
YYYEEEAAA! = #1 in the SERPS
Mark Dykeman on Nov 27, 2007 at 8:16 am
Great list and great comments!
Marcel Wagemeesters | J8 Zoekmachine Optimalisatie on Nov 27, 2007 at 9:27 am
And of course GAP = Google Advertising Professional.
stephen pitts on Nov 27, 2007 at 10:15 am
UCD - User Centered Design
海外SEO on Nov 27, 2007 at 3:11 pm
Nice post!
How about these?
LPO: Landing Page Optimization
GWT: Google Webmaster Tools
CMS: Content Management System
SEO walker on Nov 27, 2007 at 3:14 pm
Thank you for a good info.
SNS is Social Networking Service.
Michael Zerman on Nov 27, 2007 at 6:58 pm
Typo alert amigo.
At the end of your list, after item #32, before the comments begin, you have a typo, namely:
“coments”
Cheers, and thanks for a “foine” list.
Michael Zerman
Adelaide AUSTRALIA
syaifudin zuhri on Nov 29, 2007 at 11:15 pm
Great, simple and use full
kumpul on Dec 4, 2007 at 10:53 pm
ILU : I Love You
HMIOT = Hi Mom Im On Tv
Sac ekimi on Jan 18, 2008 at 11:21 am
CPM is forgotten
CPM = cost per mille
Dennis Of Resale Ebooks on Feb 17, 2008 at 11:45 am
Great Post!
How about: GYM (Google Yahoo MSN)
Micky - SEO Web Content Writer on Sep 7, 2008 at 6:10 pm
Great list. I’ve come across a few more:
FFA – Free For All (links listings)
PFI – Pay For Inclusion
DRPs – Directory Results Pages
KEI – Keyword Effectiveness Index
PPR – Pay Per Rank
PPV – Pay Per Visitor
SEMPO – Search Engine Marketing Professional Organization
Christian McCarthy on May 7, 2009 at 6:31 pm
For SEM you should not only SEO your website by acquiring BLs and IBLs and by submitting your site to DMOZs and Yahoo SSEs, but you should SMO your social sites too especially to get top results on SERPs which increases your ROI through conversions. With that said do not forget about PPCs and your PPAs as well as your OWBLs to up your Google PR and to boost your site traffic to increase your ROI. My final thought is that you must not forget to use RSS, extremely important in this day and age. Thanks.
Signed,
Your IPB9.
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