Comments on: Search Engines Influence Consumer Research http://www.searchenginejournal.com/search-engines-influence-consumer-research/493/ Tue, 14 Feb 2012 17:43:21 +0000 hourly 1 http://wordpress.org/?v= By: çet http://www.searchenginejournal.com/search-engines-influence-consumer-research/493/comment-page-1/#comment-1099314 çet Thu, 30 Apr 2009 12:16:43 +0000 http://www.searchenginejournal.com/?p=493#comment-1099314 Chat and ForumS,FriendS,Mirc,Game.. Chat and ForumS,FriendS,Mirc,Game..

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]]> By: Luca Meyer http://www.searchenginejournal.com/search-engines-influence-consumer-research/493/comment-page-1/#comment-470 Luca Meyer Thu, 01 Jan 1970 00:00:00 +0000 http://www.searchenginejournal.com/?p=493#comment-470 How is it possible that "The results showed that 65% of North Americans use search engines to come to a purchasing decision" when the methodology used, namely "focus group research" is qualitative in nature and absolutely NOT apted to extrapolate statistics? Is there some methodological explanation of the research project? Kind regards, Mr. Luca Meyer consumer research advisor http://www.lucameyer.com/en/ - One world, one human race - How is it possible that “The results showed that 65% of North Americans use search engines to come to a purchasing decision” when the methodology used, namely “focus group research” is qualitative in nature and absolutely NOT apted to extrapolate statistics?

Is there some methodological explanation of the research project?

Kind regards,

Mr. Luca Meyer
consumer research advisor
http://www.lucameyer.com/en/

- One world, one human race -

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