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Search Engine Marketing Budget – Top Five Places to Spend

Search Engine Marketing Budget – Top Five Places to Spend

There is a nice new thread at Search Engine Watch Forums named SEO Top 5 money investments. The member asks, “which you consider the top five SEO techniques for money investment?”

The first few responses accurately reply that it is almost impossible to say on a generic level, without seeing the site in hand. But if you had to give a general answer, what would you say?

Chris Boggs suggests that you should invest in the following five areas; (1) site structure, (2) content, (3) link building, (4) usability and finally (5) longevity. Well said. RCJordan (a SEM forum legend) writes that he always spends his time and money with “content management” (he can mean the framework or the content development or both). He then recommends buying some “near-bleeding-edge hardware” (trying to decode him), which may mean some black art magic. And finally he recommends, that folks spend money on traveling and attending search conferences.

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Barry Schwartz, Search Engine Roundtable Search Forum Coverage – Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.

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3 thoughts on “Search Engine Marketing Budget – Top Five Places to Spend

  1. See as far as stie structure is concerned it is bit difficult to say “which is the best site structure?”.

    As far as HTML is concerned Search Engines are blind to HTML Layout of the page, and they simply crawl through the page line by line to find relevant content.

    Although having tag is not so good idea, but as it was mentioned in this article

    ” (such as within frames or in a dynamic state) you are not going to go far”

    Having will lower your rankings but it doesnt mean that it is something disliked by search engines. We have seen websites which consists of tag with two frames, One pointing to ABC.html, and other pointing to DEF.html. Now if your ABC and DEF.html are properly optimized ,they will immediately capture ranking on search engines and will show as

    Your URL/ ABC.html
    Your URL/ DEF.html

    Site structure is a complicated term, and as per our experience Search Engines do not like too many HTML tags. They like websites with LESS HTML, and MORE CONTENT (and not just keyword stuffing)

    best regards
    Seo India