According to Interactive Advertising Bureau’s and PricewaterhouseCoopers’ Internet Ad Revenue Report, Search Engine Advertising is 1/3 of Online Advertising.
The study shows keyword search accounted a whopping 31% of all online advertising, making it the most dominant form of Internet advertising during the second quarter of 2003. Last year’s Q2 reports showed Search Engine Advertising at 9%, a huge jump in only one year.
Banners have declined as an online advertising format, falling from a dominant 32% of the market in the second quarter of 2002, to only 22% in the second quarter of 2003. Email markeitng is still at 4% of the market.
The report also finds Internet advertising continued its recovery during the quarter, rising to $1.66 billion, a 13.9% increase over the second quarter of 2002.
—————————–Q2 ‘03 Q2 ‘02
Display Ads/Banners: 22% 32%
Sponsorships 11% 24%
Classifieds 18% 15%
Keyword Search 31% 9%
Slotting Fees 4% 8%
Interstitial 3% 3%
Email 4% 4%
Rich Media 6% 3%
Referral 1% 2%
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