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Retweet Function Rolls Out on a Limited Basis

Today Twitter rolled out its retweet function on a limited basis:

We’ve just activated a feature called retweet on a very small percentage of accounts in order to see how it works in the wild. Retweet is a button that makes forwarding a particularly interesting tweet to all your followers very easy. In turn, we hope interesting, newsworthy, or even just plain funny information will spread quickly through the network making its way efficiently to the people who want or need to know.

You may remember that we shared the mechanics of this feature with developers a while back so they could think about how to work it into Twitter apps. Now we’re ready to start trying it on Twitter. The plan is to see how it goes first with this small release. If it needs more work, then we’ll know right away. If things look good, we’ll proceed with releasing the feature in stages eventually arriving at 100%.

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This is an interesting feature, because while it isn’t something new to Twitter users, having it available on most applications, it could end up being a huge tool for spammers now limited by the duplicate tweet rule and the API conditions of the platform.

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