Announced this week is a new partnership between Rasmussen College and Market Motive, one of the leaders in Internet marketing and training. With this partnership students in the Rasmussen Business Management Bachelor’s program can opt into a specialization in Internet Marketing. Top notch training in this program will come straight from Market Motive leaders including Bryan Eisenberg, Aavinash Kaushik, and Todd Malicoat; these men have authored books on the subjects of search engine optimization, web analytics, paid search and conversion optimization.
Students will learn how to build business properties and search engine products, help drive web traffic, and social marketing – among many other skills that will aid in their success in such a competitive and ever growing field. Director of Rasmussen’s College School of Business, Kathy Heldman says this on the matter, “As more companies invest in online marketing, the demand for individuals with professional interactive marketing training grows.”
Rasmussen College, which was founded in 1900, is offering the Bachelor’s in Business Management with Internet Marketing Specialization degree program (with Market Motive curriculum) at all campuses with the exception of those located in Illinois.