Comments on: Quality Score: 3 UnFrequently Asked Questions

By: Sandeep

Sandeep — Tue, 04 May 2010 21:45:58 +0000

so, if u get Quality Score of 7, its good.
i was messing to get it 10, thanks for awesome share

By: Sandeep

Sandeep — Tue, 04 May 2010 16:45:58 +0000

so, if u get Quality Score of 7, its good.
i was messing to get it 10, thanks for awesome share

By: Steve Smith

Steve Smith — Mon, 15 Feb 2010 18:27:29 +0000

OK if they are measured at the ‘ad level’ then yes a 7/10 in an adgroup with 10/10′s all over it will lower the qs of the ‘AD’ associated with it down to maybe 8/10-9/10 so break em out of there. And score a 10 on the previous 7/10′s HA! Google contradicted themselves! Can’t blame the guy it is kinda convoluted.

By: David ODonnell

David ODonnell — Wed, 23 Sep 2009 04:14:09 +0000

Great stuff, short and to the point. I have often wondered about how good (or bad) 7/10 was and whether it would better to separate those keywords from 10/10 QS keywords.

By: Sana Rizvi

Sana Rizvi — Tue, 21 Jul 2009 20:10:24 +0000

This is great stuff. Please keep giving us refresher courses like this! very good

By: Social Media Commando

Social Media Commando — Tue, 14 Jul 2009 18:56:43 +0000

Quality Scores: A Family Issue

Thanks for touching on the different levels, or ‘families’ of quality scores (keyword, ad, account). It’s a nice refresher and points out the need for a good ‘family relationship’.

For example, a 10/10 qs for a particular keyword is nice, but to achieve maximum effect must be paired with outstanding ad copy – and be part of a well performing account.

Further, the importance of quality landing pages with intelligently designed and positioned forms and calls to action (not to mention tracking numbers) can’t be forgotten. After all, in the end quality score is nice, but conversions are golden!

Keep writing that killer content…

By: Linda D

Linda D — Tue, 14 Jul 2009 13:50:54 +0000

That the quality score is largely but not entirely based on CTR places the importance on the two or three line ad copy to bring in visitors. Test different lines of copy to see which one works best.

I also have to believe that the quality score is also applied to the website itself – the information actually provided. Google can determine the bounce rate for a site fairly easily – I wonder if they combine that info with an adwords account for the site?

By: Jessie

Jessie — Tue, 14 Jul 2009 12:50:35 +0000

Adwords must be getting quite a lot of calls about quality scores lately (i’ve called three times this month)! They told me that a 7/10 is like an A- on a grading scale…I was worried that it was a C.

By: Jen

Jen — Mon, 13 Jul 2009 16:55:52 +0000

Yeeeeeeaaaay AdWords guy!!!
He should be a regular feature here.
These are the little things you need to know to do proper job in Adw.

By: Brian Carter

Brian Carter — Mon, 13 Jul 2009 13:05:18 +0000

That’s a pretty general question. CTR = clickthrough rate. You can read about it here: http://adwords.google.com/support/bin/answer.py?hl=en&answer=6305