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Product Extensions for U.S. AdWords Advertisers

Google has just rolled out a new feature of AdWords Рproduct extensions which shall be available for all U.S. AdWords advertisers.  Product extensions are new ways by which you can add more relevant and specific information to your Google product ads.

adwordsproductextensions Product Extensions for U.S. AdWords Advertisers

AdWords’ product extensions let ¬†you use your existing Google Merchant Center account for highlighting products directly in search ads, so that when your AdWords text ad appears and your Google Merchant Center account contains products that are relevant to the searcher’s query, it will display images, titles and prices of your products in what Google calls as plusbox located under your ad.

Succesful transactions resulting from AdWords product extensions are charged to your account on a cost-per-click basis. Meaning you won’t be charged if a user simply expands the plusbox and did not click through your site. Product extensions could improve your ads’ CTR (clickthrough rate).

In addition, since product extensions are charged on a CPC basis, it will only display if your ad is triggered by one of the keywords in your product extensions enabled campaign. You can even select which products are to be displayed when a user’s query triggers your ads.

To add product extensions to your Google AdWords ads, simply log in to Google Merchant Center and add your AdWords customer ID to your Account. Then visit the campaign settings tab under your AdWords account and click on the “Ad extensions” option. You will then nee to select “Use product images and information from my Google Merchant Center account.

579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Product Extensions for U.S. AdWords Advertisers
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Product Extensions for U.S. AdWords Advertisers
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Product Extensions for U.S. AdWords Advertisers

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