Comments on: PPC Marketers: You Must Track Phone Calls!

By: making international calls

making international calls — Sun, 25 Apr 2010 14:27:45 +0000

Tracking a phone call is a good idea, especially if you are a business man. This is really an informative one. thanks

By: making international calls

making international calls — Sun, 25 Apr 2010 09:27:45 +0000

Tracking a phone call is a good idea, especially if you are a business man. This is really an informative one. thanks

By: Amin

Amin — Mon, 07 Dec 2009 10:36:17 +0000

There are quite a few companies that offer keyword-to-phone call level tracking such as: ClickPath (Who’s Calling), KeyMetric, Mongoose Metrics, AvidTrak and IfByPhone. Mongoose Metrics, IfByPhone and AvidTrak’s product is integrated with Google Analytics which means you can receive your keyword conversion data directly within Analytics. Additionally AvidTrak offers a PPC bid management tool that is integrated with its keyword-to-call tracking technology. This allows you to simply set the value of your phone call and and the bid tool optimizes the ad spend to generate the maximum number of phone calls.

By: Bryn

Bryn — Mon, 07 Sep 2009 09:23:13 +0000

Hi,

This is a great post, our product http://www.switchboardfree.co.uk has for many years offered multiple free numbers to customers so that they can track different ad campaigns. We have now taken this a step further and integrated our product with Google Analytics. This allows our customers to track their offline ad campaigns along with web statistics even breaking it down into the geographic location of the caller.

By: Brian@ifbyphone

Brian@ifbyphone — Thu, 09 Jul 2009 13:58:15 +0000

Very informative post. I wish there were more blogs about all the benefits of call tracking. I would agree that it would benefit anyone that is doing SEM for a service-based or local company to at least look at call tracking. I work for Ifbyphone and it’s one of our favorite services to sell.

By: Brian@ifbyphone

Brian@ifbyphone — Thu, 09 Jul 2009 13:55:21 +0000

For More Call Tracking Information

By: Wayne

Wayne — Thu, 11 Jun 2009 06:09:01 +0000

We have used many call tracking and measurement company’s over the years and are now using KeyMetric (www.keymetric.net) and they blow away anyone else on the market with the date they provide – in real-time.

By: Dennys Passeto

Dennys Passeto — Wed, 10 Jun 2009 16:06:55 +0000

Thank you guys so much. I just picked off 7 different potential services to look at.

I just recently began tracking my leadsource on the PPC landing page forms and I’ve discovered that in the last 2 months my PPC traffic has converted at ZERO! The only missing factor that could be skewing the data is that as a personal training company, we do get tons of phone calls since it is an expensive and very personal service. I can’t believe I waited so long to do this.

By: Wayne

Wayne — Sat, 11 Apr 2009 07:53:35 +0000

Great article. We use a company called KeyMetric to track phone calls back to the exact keyword and search query that was used by our visitors. 80% of our leads are phone calls so it is a critical piece. We tried some other tools (some mentioned here) and none of them give us the deep data we get from KM. They also track all our online conversions and leads.

By: Darren Clifford

Darren Clifford — Fri, 03 Apr 2009 17:38:39 +0000

Brian, I couldn’t agree more. I would say that anyone that is doing SEM for a service-based or local company HAS TO HAVE call tracking.

Based on our clients, we have a 2:1 call:online signup ratio of leads generated, so without call tracking we were showing a 66% decrease in effectiveness!!

Our current goal is to find a way to tie call tracking directly into adwords, so we can see phone calls as conversions. If anyone knows of a system that can do this, let me know!