Comments on: PPC TLA’s: WTH are KPI’s?

By: ngo

ngo — Thu, 15 Jan 2009 14:26:27 +0000

A key performance indicator is a financial and non-financial measure used to measure progress towards a stated organizational goal or objective.

Source: http://www.humanresources.hrvinet.com/what-are-key-performance-indicators-kpi/

By: Ottawa SEO

Ottawa SEO — Tue, 16 Dec 2008 03:22:52 +0000

Thanks for the post – great explanation and advice.

I tend to split KPIs into two groups – strategic and tactical. The strategic are intended for reporting into management (e.g. your CPL and ROAS), but I also like to include tactical indicators like conversion rate.

A well built campaign is like a machine, and I find the tactical KPIs (at the right level of detail) provide a quick feedback loop to let the campaign manager and marketing team know what “levers” need to be moved. ROAS just doesn’t provide that level of insight; like any communication tool KPIs need to be in tune with the target audience.

By: Rakesh

Rakesh — Sat, 13 Dec 2008 09:00:13 +0000

“The KPI was how much money we could spend”

Ha Ha Ha, wish there were more clients like that, NOT.

Great post as always.

- Rakesh