Comments on: PPC Budget Awesomization: How to Optimize ROI with Graduated Campaign Budgets http://www.searchenginejournal.com/ppc-budget-awesomization-how-to-optimize-roi-with-graduated-campaign-budgets/8127/ Wed, 15 Feb 2012 00:21:59 +0000 hourly 1 http://wordpress.org/?v= By: Malte Landwehr http://www.searchenginejournal.com/ppc-budget-awesomization-how-to-optimize-roi-with-graduated-campaign-budgets/8127/comment-page-1/#comment-1089604 Malte Landwehr Fri, 12 Dec 2008 17:55:58 +0000 http://www.searchenginejournal.com/ppc-budget-awesomization-how-to-optimize-roi-with-graduated-campaign-budgets/8127/#comment-1089604 Over what time-frame did you evaluate the ROAS of each AdGroup before shifting it and did you shift them manually or was it done automatically? Over what time-frame did you evaluate the ROAS of each AdGroup before shifting it and did you shift them manually or was it done automatically?

]]> By: Jeff http://www.searchenginejournal.com/ppc-budget-awesomization-how-to-optimize-roi-with-graduated-campaign-budgets/8127/comment-page-1/#comment-1089459 Jeff Tue, 09 Dec 2008 19:08:35 +0000 http://www.searchenginejournal.com/ppc-budget-awesomization-how-to-optimize-roi-with-graduated-campaign-budgets/8127/#comment-1089459 Cool! Why wouldn't you have re-allocated even more ad spend to the Very High category once you have the initial months under your belt? Wouldn't this have resulted in even higher ROAS? Jeff Cool! Why wouldn’t you have re-allocated even more ad spend to the Very High category once you have the initial months under your belt? Wouldn’t this have resulted in even higher ROAS?

Jeff

]]> By: Richard Fergie http://www.searchenginejournal.com/ppc-budget-awesomization-how-to-optimize-roi-with-graduated-campaign-budgets/8127/comment-page-1/#comment-1089427 Richard Fergie Tue, 09 Dec 2008 11:06:11 +0000 http://www.searchenginejournal.com/ppc-budget-awesomization-how-to-optimize-roi-with-graduated-campaign-budgets/8127/#comment-1089427 I think you're doing a really good series on here. Did your ad spend breakdown come from portfolio management calculations? What did you use as your measure of risk? I think you’re doing a really good series on here.

Did your ad spend breakdown come from portfolio management calculations? What did you use as your measure of risk?

]]> By: OnlineMediaLimited http://www.searchenginejournal.com/ppc-budget-awesomization-how-to-optimize-roi-with-graduated-campaign-budgets/8127/comment-page-1/#comment-1089395 OnlineMediaLimited Mon, 08 Dec 2008 17:58:01 +0000 http://www.searchenginejournal.com/ppc-budget-awesomization-how-to-optimize-roi-with-graduated-campaign-budgets/8127/#comment-1089395 Nice one Brian - portfolio bid management is definately the way towards optimal ROI Nice one Brian – portfolio bid management is definately the way towards optimal ROI

]]>