Comments on: Pluggd : Keyword Matching Within Videos

By: Ed

Ed — Tue, 04 Mar 2008 21:24:00 +0000

Arun, your coverage was fine, and I’m glad you alerted/reminded us of these developments.
I only meant that if SEJ covered me, I’d have all the lights on, the candy dishes full, and the pillows fluffed up.
In other words, if your relaunching, and a top site like SEJ could take notice…..
Thanks again,
Ed

By: Tim Cohn

Tim Cohn — Tue, 04 Mar 2008 15:51:38 +0000

Surely its not Vaporware!

By: Arun Radhakrishnan

Arun Radhakrishnan — Tue, 04 Mar 2008 15:15:53 +0000

Hi Ed. Thanks for pointing that out. The firm has some great technology for monetizing media content and it was that I wanted to showcase in the article.

By: Ed

Ed — Tue, 04 Mar 2008 15:11:24 +0000

I agree this is very interesting and could be very beneficial.
But Pluggd seems a mess right now. They’re receiving coverage by SEJ, and yet they have dead links on the Featured items on their homepage, and a blog that’s 8 months in arrears.
Yikes.

By: Loren Baker, Editor

Loren Baker, Editor — Sun, 02 Mar 2008 18:08:31 +0000

Agreed, adding this keyword matching technology to video search will be a major step in both usability AND monetizing video since then Google and others can match video ads to keywords used during internal video search and post search advertising.

By: Arun Radhakrishnan

Arun Radhakrishnan — Sun, 02 Mar 2008 17:57:40 +0000

And also a major chunk of Google’s traffic. It’ll be interesting to watch developments in the core media space.

By: Tim Cohn

Tim Cohn — Sun, 02 Mar 2008 17:48:30 +0000

I would say so…If I recall correctly: YouTube consumption now represents either 10% of internet traffic or bandwidth.

By: Arun Radhakrishnan

Arun Radhakrishnan — Sun, 02 Mar 2008 17:30:39 +0000

Yes Tim, Its the proliferation of video content that is causing the same. I look forward to what the major search engines offer on this front.

By: Tim Cohn

Tim Cohn — Sun, 02 Mar 2008 17:10:12 +0000

Video keyword search looks like it would be the next most likely natural and complimentary extension of text keyword search.