Search Marketing

Performancing Metrics : Analytics for Professional Blogs

Performancing Metrics : Analytics for Professional Blogs

Nick Wilson and the Performancing crew launched Performancing Metrics today in public beta testing and are looking for bloggers who are interested in using & testing the professional grade blog statistics service.

Performancing Metrics is essentially the blog alternative to analytics programs like AWStats or Google Analytics which are geared more for traditional web sites. Performancing takes into account the everyday behind the scenes functions of a blogger and what is important to that’s blog’s statistics including comment and blog reading activity.

Performancing Metrics is compatible with all major blogging software including WordPress, Movable Type and Blogger. Additionally their launch is targeting all bloggers, from the small Blogspot hosted professional blogs to larger blog networks like b5media.

Basic features include options to :

* Add multiple blogs – really, add as many as you want. In a couple of weeks, we’ll be able to show you the aggregate data for your entire network also.
* Subscribe to your metrics RSS – the little RSS buttons top right will give you a daily summary of your Metrics
* See Adsense data – Running Adsense? You’ll like this one then, and we plan to improve it, aswell as support other ad systems in the future.
* Search Engine Details – Find the Search Engines page, then click on the actual phrase to get drill down data on each search phrase

I’ve signed up to use the service and will have a more in depth review later in the week. In the meantime, please review Performancing Metrics yourself & give the system a test. I also recommend reading Darren Rowse’s review at ProBlogger.net.

By the way, I’m seeing a trend developing here with Performancing.com integrated blogger tools which keep the user active and tuned into Performancing material and tutorials while using their products.

Nick recently posted a question asking for readers to pipe up on which services they would like to see in a blog advertising network (like BlogAds or Google AdSense). With over 2,000 professional bloggers registered at Performancing and the option to make Performancing Metrics information public, I can’t help but think one of the next steps at Performancing will be an advertising network, which – with the strong foundation of stat-happy bloggers, will easily monetize their services and projects.

Screen Shot 2014 04 15 at 7.21.12 AM Performancing Metrics : Analytics for Professional Blogs
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Performancing Metrics : Analytics for Professional Blogs

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6 thoughts on “Performancing Metrics : Analytics for Professional Blogs

  1. That’s perfectly on target. It’s always been our intention to build a different kind of blog ad network, one influenced by the pro blogging community. We felt that building that community via authorative posts on the site by us and our member, the introduction of productivity tools such as Performancing Firefox, and now the introduction of an industrial strenght analytics solution would be great way to start.

    Yeah Lee, looks like I was a bit slow to the punch on that one :)