Michael Arrington at Techcrunch was a bit too early when he reported that PayPerPost will announce the acquisition of Performancing.
That is a bit more than what PayPerPost actually did. Kate Kaye from ClickZ News reported based on statements of PayPerPost CEO Ted Murphy.
PayPerPost has signed a letter of intent to acquire select Performancing assets. …
… The Performancing brand and its services will remain intact, according to Murphy, who said the technology switchover will occur by mid-January. None of Performancing’s staff will move to PayPerPost.
The details are not 100% clear yet, but Roger Park reported at iMediaConnection that PayPerPost will not acquire …
… Performancing for Firefox blog editor technology and the Performancing Partners ad technology …
Performancing LLC was founded by Threadwatch founder Nick Wilson, Text Link Ads President Patrick Gavin, and photo-blogger Chris Garrett.
It offers a free blog analytics service called Performancing Metrics, a free classifieds platform and a Blog Ads Service called Performancing Partners which they just launched 2 months ago.
Carsten Cumbrowski
Internet Marketing Resources Portal at Cumbrowski.com
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Comments
3 responses so far ↓
Loren Baker, Editor on Dec 28, 2006 at 10:10 am
I’m perplexed a bit as to why a company like Performancing, which is connected with or under the Text Link Ads umbrella, would be selling off some of its assetts to PayPerPost, a direct competitor of ReviewME, which is also connected with TLA.
It will be interesting to read the final outcome. Thanks Carsten, Loren
Chris Winfield on Dec 28, 2006 at 10:29 am
It will be very interesting to see how this all plays out indeed. Nick is a busy guy to say the least - he actually just started taking on new clients too: http://communicontent.com/clients
PS> Carsten - I think the title should say “intends”.
ggadwords on Dec 31, 2006 at 12:09 pm
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