Comments on: When Pay Per Click Is NOT Right For You

By: Website. designer in nagpur

Website. designer in nagpur — Sun, 19 Jul 2009 13:28:26 +0000

Thanks a lot …. this will really be very helpful and the matter of the fact is the whole content fall so smoothly at place …. make it very readable …. appreciate the effort.

By: nike dunk

nike dunk — Thu, 16 Jul 2009 09:33:30 +0000

why, it will turn out to be perfect.

By: Lyubomyr

Lyubomyr — Thu, 09 Jul 2009 18:30:14 +0000

List of pay per click programs: http://www.sitesreview.net/pay-per-click

By: Carl

Carl — Thu, 04 Jun 2009 01:59:51 +0000

Good article Brian. I like to use a combination of SEO and PPC together. I find that if I optimize my page for SEO, then I am also usually rewarded with higher quality scores on Adwords which lowers my CPC. But you’re right, PPC is not right for every situation.

By: target email marketing Guru Bob

target email marketing Guru Bob — Mon, 01 Jun 2009 07:33:35 +0000

Hi Brian:
Great post. What do you do when you run into someone who wants to spend money on pay-per-click even when it’s a really bad idea. How do you persuade them to invest their time and energy in something else like email marketing, social networking, article marketing etc.? If they force you to go ahead with the PPC campaign, you’re going to look like an idiot because it’s not going to work.

By: Jenny

Jenny — Fri, 13 Mar 2009 09:07:37 +0000

It is so vital to inform people of the organic SEO benefits. To gain the effects you need to have a skill set that understand all aspects of SEO and what is involved. But it truly is worth the time and effort and you point this across. This is excellent.

By: Sue Burton

Sue Burton — Fri, 06 Mar 2009 16:42:38 +0000

All advertising is not created equal. There are different advertising quivers available to marketers, based on specific needs and situations. For those marketers with a need to generate a quantifiable amount of leads/revenue with their ad dollars, general awareness or even online display campaigns aren’t the best fit-for-purpose. With emerging digital capabilties and new media models such as CPA (cost-per-action), marketers can allocate risk-free dollars towards generating quantifiable numbers of customers and revenue dollars. Affilate networks such as Hydra, create brand-building campaigns using email, display, search, video and social media. These campaigns run over a network of affilates and generate costs only when deals close. These types of campaigns can actually be used to subsidize some of the softer marketing tactics which still have their place in the mix. Do ads pay? Some do some times. CPA ads pay every time.

By: Sheri Harris

Sheri Harris — Wed, 04 Mar 2009 22:22:56 +0000

So refreshing to read an honest, hype-free comparison of SEO and PPC – particularly since many consultants seem to be pushing them as the magic bullet to sell anything and everything to everyone. Since I’m a direct response copywriter vs. a highly-specialized SEO/SEM pro, this article adds much-needed balance.

Despite devoting a healthy chunk of time to staying current on both strategies, the sheer overload of info (and hype) I find on blogs, social forums and sites can be overwhelming!

By: Dan Perach

Dan Perach — Sun, 01 Mar 2009 07:38:46 +0000

Hey Brian,

Great funny face at the end :)

I posted my response and your vid mug. thanks,

Dan

By: Michael

Michael — Sat, 28 Feb 2009 00:48:44 +0000

#2 in the reasons NOT to use PPC is particularly vital for search marketing firms to explain to clients.

You can’t enter a campaign without clearly defined profit margins, without a clearly defined message, without a differentiation from your competition and expect to succeed.

Stage ONE in any successful PPC campaign should be to determine the worth of your conversion, or if you sell something, determine how much you’re comfortable spending to attain your average sale value. Then, make all your bid assumptions based on that.