The latest findings of the Internet Advertising Bureau and Price WaterHouseCoopers show that overall revenue from U.S. Internet Advertising decreased from $5.7 billion of Q2 2008 to $5.4 billion in Q2 2009. What’s interesting to note is the fact that despite the decline in Internet Ads, revenue from paid search ads increased, although not that significant but still is a positive note.
According to the IAB data, revenue from search advertising in Q2 2009 accounted for 47% which is an increased from Q2 2008′s 44%. Display advertising, classifieds and lead generation all declined in the same period.
Search revenue for Q2 2009 amounted to $2.6 billion from Q2 2008′s $2.5 billion. Looking at six months worth of data, search advertising still leads all internet advertising format. Revenue for search advertising in the first six months of 2009 accounted for 47%, from last year’s 44%.
The IAB did not specify which among the search ads providers are leading the race. It would have been interesting to see whether this trend would continue or even improve once the Microsoft-Yahoo search advertising deal goes in effect.