Comments on: Paid Link Spending Per Industry by Nielsen http://www.searchenginejournal.com/paid-link-spending-per-industry-by-nielsen/6163/ Latest Search Engine News from the Search Engine Journal Mon, 22 Mar 2010 06:01:50 -0500 http://wordpress.org/?v=abc hourly 1 By: Brian Turner http://www.searchenginejournal.com/paid-link-spending-per-industry-by-nielsen/6163/comment-page-1/#comment-850645 Brian Turner Sat, 05 Jan 2008 19:07:48 +0000 http://www.searchenginejournal.com/paid-link-spending-per-industry-by-nielsen/6163/#comment-850645 Personally I think the value in these figures isn't so much the "test link" spend, which seems to refer to PPC, as much as general spending trends for different sectors. In short, it's a rough guide to which sectors could be the most lucrative on the web, for webmasters to reference. And just in case it's helpful, I've also set up some of the figures by sector as charts here: http://www.platinax.co.uk/forum/16290-business-advertising-spend-sector.html Personally I think the value in these figures isn’t so much the “test link” spend, which seems to refer to PPC, as much as general spending trends for different sectors.

In short, it’s a rough guide to which sectors could be the most lucrative on the web, for webmasters to reference.

And just in case it’s helpful, I’ve also set up some of the figures by sector as charts here:
http://www.platinax.co.uk/forum/16290-business-advertising-spend-sector.html

]]> By: Jason Murphy http://www.searchenginejournal.com/paid-link-spending-per-industry-by-nielsen/6163/comment-page-1/#comment-848317 Jason Murphy Thu, 03 Jan 2008 17:30:14 +0000 http://www.searchenginejournal.com/paid-link-spending-per-industry-by-nielsen/6163/#comment-848317 Inetresting, thanks for the info Loren. I'm interested in the breakout of Local vs. National companies spending statistics. With companies like ReachLocal and others marketing local search I wonder if that traffic (assuming the ad campaigns work) will further increase the pricing of Ad units or if it will in fact have a negative impact as businesses may find more value investing PPC Local search campaigns. Jason Inetresting, thanks for the info Loren. I’m interested in the breakout of Local vs. National companies spending statistics.

With companies like ReachLocal and others marketing local search I wonder if that traffic (assuming the ad campaigns work) will further increase the pricing of Ad units or if it will in fact have a negative impact as businesses may find more value investing PPC Local search campaigns.

Jason

]]> By: Manish Pandey http://www.searchenginejournal.com/paid-link-spending-per-industry-by-nielsen/6163/comment-page-1/#comment-848241 Manish Pandey Thu, 03 Jan 2008 15:29:08 +0000 http://www.searchenginejournal.com/paid-link-spending-per-industry-by-nielsen/6163/#comment-848241 Nice information Loren, thanks for putting up here. I get the feeling that Indian market would also be lucrative. Lets see if FICCI could provide us some stats like this. Nice information Loren, thanks for putting up here.

I get the feeling that Indian market would also be lucrative. Lets see if FICCI could provide us some stats like this.

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