Survey: Paid inclusion search to reach $6 billion
SEO

Survey: Paid inclusion search to reach $6 billion

Innovation among companies hots up as ad pie swells. With experts projecting that the global market for paid Internet searches will reach more than US$6 billion (S$10 billion) by 2006, up from about US$2 billion last year, search engine companies are gearing up to duke it out for a chunk of the advertising pie.

Web services management more & more popular
SEO

Web services management more & more popular

There is much confusion on the issue of Web services management, because the term “management” has often been used in the past to mean many different things.

Two examples: business process management, the active coordination and execution of business processes; and systems management, the passive monitoring of performance and IT infrastructure). These are two very different meanings of the word “management”–and two very different markets.

Management in the context of Web services has gained a lot of visibility, as the big companies each try to claim ownership of the space.

Overture Australia Launched
SEO

Overture Australia Launched

Well, finally its official, Overture has launched within Australia and now supplying paid results to Yahoo, AltaVista and HP Australia. This moment has been awaited for some time (Pay Per Click). With Looksmart out and Overture in, it will be interesting to see over the next year or so whether Sensis ramps up Looksmart to govern some competition down under for the PPC market domination.

2/5/2004 Comments Off
Study reveals Web searches getting tougher
SEO

Study reveals Web searches getting tougher

More users are conducting Internet searches with multiple words, according to a study released yesterday.

OneStat.com, a Web analytics firm in Amsterdam, the Netherlands, found that two- and three-word searches are the norm for Web searchers.

Nearly 33 percent of a sample of 2 million Web searchers monitored in the past two months used two-word queries and 26 percent used three-word queries. Nineteen percent searched using a single word, and searches using four to seven words made up 21 percent.

Content Management Systems and their relation to SEO
SEO

Content Management Systems and their relation to SEO

A lot has been said about Content Management Systems (CMS) in the past. Since search engine marketing (SEM) and search engine optimisation (SEO) are now such a growing part of the main marketing objectives for companies of all sizes, extra attention and caution must be used before the purchase of any such CMS software or programs.