The Google Panda update has definitely changed the SEO landscape. In a great short video Rand explains how it changed SEO best practices forever. SEOs are now responsible for: Design and user experience Content quality User and usage metrics. In a way your job has been upgraded to web strategist. In the past you only […]
Aaron Wall, an SEO consultant, book author, blogger, and the founder/owner of SEO Book, joins us today to discuss the future of SEO. Search Engine Journal: As long as I can remember, I have heard people saying this is the end of SEO. Do you truly feel that if SEOs do not stand up for […]
With recent news that GoogleBot will be able to determine the position of the content on the page, like whether the content is above the fold and if the site is Ad heavy in this region, it is becoming more and more apparent that the search giant is seeking to do it’s users justice by […]
Is it just me or has Google’s panda update become the scapegoat for poor SEO? It seems like every day I come across an article where some website I’ve never heard of is blaming Panda for a loss of traffic/revenue/rankings and crying about how Google is unfair. If you are thinking about calling the New […]
News – Google, in an effort to secure better user privacy, is effectively turning the lights out on signed-in Google Account users in Google Analytics as well as other analytics packages. And, true to Google nature, this change doesn’t affect Paid Search, just organic. The Double Standard Google makes the double standard seem easy. Paid […]
I have an associate that runs a very large and heretofore successful content site. He’s an experienced and competent entrepreneur and CEO. For several years, everything came together, according to plan, as his website and traffic grew exponentially. He was adding staff and negotiating a move to new offices. The future seemed bright, sunglasses and […]
Google changes their algorithm in minor ways over 500 times every year. The company recently discussed the process that leads to those changes, giving insights for those who want to stay on the cutting edge of optimization.
Google Panda, the major set of search algorithm changes released by Google in the U.S. in February, are now being released on a global scale.
SEOs and webmasters rejoice: We now have a fully up-to-date list of major Google algorithm changes, courtesy of SEOMoz. The compiled list gives insights into Google’s patterns and priorities.
For many, Matt Cutts is the real “face of Google.” For years, he’s spoken on panels, given addresses, and answered the questions of webmasters more directly. In his continuing series on the YouTube Google Webmaster Help channel, Cutts addresses questions posed by webmasters, SEOs, and curious bystanders. One recent question delved into a topic of […]