We all know it’s not worth our time to build sub-par links anymore. It’s time to get innovative with our link building tactics. We previously shared a few lesser-known link building techniques and post panda/penguin era link acquisition strategies here, but we are of the opinion that you can’t have too many. So, here are …
The key to remaining competitive in organic search is to always be two steps ahead of the search engines. Given the frequency and impact of search engine algorithm updates, those who don’t consider the long-term effects of their optimization efforts are subject to pitfalls similar to those many brands experienced after Google’s Panda and Penguin …
As Thanksgiving approaches, there are a few additional things for me to be thankful for this year. And as you can tell by the title of this post, they have to do with cute black and white animals who like to ravage websites. :) In August I wrote a case study about a very interesting …
How relevant is SEO software post Panda and Penguin? Not at all for link building, but how about software that helps you make sense of which of your pages perform better in search, allowing you to analyze the results of A/B testing based on reliable data? SEOClearly attempts to be that software, and it does …
Some say “SEO is dead”, or dying. In reality SEO as we “used to practice it” is no longer valid. Looking at a history of Google search changes over the years though, we should have seen the writing on the wall before now. Where link building is concerned, it’s certain old SEO habits have to …
U.S District Court Judge Susan Illston hands down a ruling to approve the FTC’s $22.5-million fine of Google over privacy complaints. However, consumer advocacy groups consider the fine a slap on the wrist. For Internet users, what should be made of Google being assailed on so many sides? Shortly after hearing arguments from both sides, Judge …
When the long-awaited Disavow Tool from Google was announced finally at the PubCon Las Vegas, search professionals around the globe breathed a sigh of relief. There is a way now with which they can deal with the penalties laid on them by the Penguin Update due to ‘un-natural links’. They can now ‘disavow’ these links and …
Grasping the enormity of issues Google is currently involved in, should the web’s dominant search engine throw things in reverse? More importantly, will the FTC throw a monkey wrench in Google’s gears? While “death and taxes” may be two things that are certain, another is that Americans love powerful stuff. As kids we start craving and …
When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest links. It can also help you understand more about the domains linking to a given website, and which content attracted those links. And above all, a robust link audit can …
Recently I had the pleasure to talk with Danny Sullivan, editor-in-chief of Search Engine Land, about Search Marketing Expo. Danny serves as Third Door Media’s chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle and microblogs on Twitter: @dannysullivan. SEJ: Let’s start off with a little background. …
