Making eCommerce work is becoming increasingly difficult. Google wants to be the sole affiliate on the Web, and Amazon has gained so much market share that it’s difficult to get noticed as an alternative. The search engines increasingly remove commercial sites from the results, replacing them with their own ads and shopping programs. The search …
Don’t be a Content Marketing Ostrich > How to Avoid Future Penalties. 2013 is going to be a BIG year for content marketing. The rise of Google penalties, social and semantic understanding has forced even the most technical SEO into considering content strategy, creation and marketing. The result has been a leap into the unknown …
Just in time for spring to thaw the bitter Canadian cold, SEJ will be taking the show on the road to the Great White North. Yours Truly will be team teaching a social media workshop and taking the podium twice for Search Marketing Expo, SMX Toronto. There will be lots of great learning opportunities going on …
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep up with. Following the Penguin algorithm update, millions of bloggers experienced a halt or decrease in traffic. Although keeping up with industry trends does require frequent updates to continue performing well in search, most …
On April 24, 2012, Google launched what was originally called simply the “webspam algorithm.” It’s impact was large enough in the SEO community that Google ultimately ended up giving it an official name: Penguin. It was likely chosen because of its similarity in name to another update that had massive impact on SEO: Panda. So …
This time of year is suitable for retrospection. We’re able to take a good look at how things played out in 2012, and get an idea of the trends and patterns that are most likely to dominate the coming year. 2012 was rough for SEO experts due to radical changes in Google’s algorithms, including many …
In 2012, Google released significant search algorithm updates that have changed SEO practices forever. Many websites have been penalized by different algorithm updates. For some webmasters and website owners, it was hard to know which penalty affected their website. We have recently been contacted by several prospects who wanted help recovering from Google penalties using …
Knowledge is power, as the old saying goes. So what do marketers need to know about Google’s Knowledge Graph to power their SEO and search strategies? There has been a lot of commentary around the semantic Web. The theory is that search results are becoming smarter by distinguishing between words with different meanings. Whether that …
Fed up with Google’s continual changing of the rules? Worn out by all mixed messages they send? Sick and tired of being sick and tired of the endless insanity that’s known as SEO? Listen up, people. If you want to stop getting hammered by Google for your SEO practices, you really need to pull your …
For years, optimizing a website was quite a simple affair. Through the course of search engines indexing sites, there were various algorithm updates too, but till Panda and its good friend Penguin came along, things like link building were quite easy to achieve. Article sites, blog comments, forum posts etc. and etc., these and other elements were …
