February 1, 2012
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This is part one of three in a geeky Google Analytics version 5 series to help you get accustomed to the new Google Analytics and use the new neat reporting features to impress your clients and bosses.  In the next article, I will share my top 6 new features in Google Analytics version 5.  And [...]

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Zendesk Announces Availability in Google Chrome Web Store

Zendesk, the cloud-based help desk technology behind Groupon and Zappos, announced today its availability in the Google Chrome Web Store. Zendesk has two offerings on the Google Chrome Web Store. The first is the Zendesk Activity Stream that displays recent customer service activity on the computer desktop when new inquiries come in. Agents never have [...]

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January 31, 2012 | 1 Comment | Read Story

Need a Cheat Sheet for Social Media?

Well, Flowtown made a fantastic one and we want to share it with you. Now obviously many of us do not need this cheat sheet, but there are plenty of people that do! Like clients and parents. I have emailed this to many this morning. I also like the representation of audience sizes for clients. [...]

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January 31, 2012 | 7 Comments | Read Story

Facebook IPO: Social Hype or Sound Investment

As early as tomorrow, Facebook is expected to file paperwork for an initial public offering (IPO). The social media giant is reportedly hoping to raise $10 billion on a valuation of $100 billion. According to many experts, Facebook’s revenue, which eMarketer estimates was approximately $4.4 billion last year, is not high enough to warrant a [...]

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January 31, 2012 | No Comments | Read Story

Twitter Actions Receive Seesaw Reactions

Twitter announced changes in its privacy policies, which immediately raised concerns for freedom activists in addition to writers and reporters in other lands, who feel their ability to share stories, some that may be seen as ‘controversial’ by respective governments and authority figures, will be limited.  The reaction comes at a sensitive time for most [...]

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January 31, 2012 | 15 Comments | Read Story

How To Get Hired At A Top SEO Agency Part 3: Rocking The Interview

You did it! You got an interview at the SEO agency of your dreams! Since you’ve started reading this series you now know the main things they are looking for in a SEO , you’ve mastered the SEO skills that most are lacking, and now you just need to nail the interview. A big fear [...]

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January 31, 2012 | 8 Comments | Read Story

BlueGlass Aquires Voltier Digital

When asked about this acquisition Chris Winfield said, “I have known and worked with the team at Voltier for about 4 years (that’s actually 28 in Internet time!) and I have always been so impressed by what they come up with. They are some of the most creative and inventive people I have ever known. [...]

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January 31, 2012 | No Comments | Read Story

AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google.  I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google.  The AdWords platform generates [...]

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January 30, 2012 | 9 Comments | Read Story

Why These 3 Ranking Factors Matter (but Nobody Seems to Care About)

While factors like local relevance, link building and trust seem to get all the attention these days, there are some ranking factors that you need to learn how to use effectively if you want to become a top-notch SEO. The following ranking factors have proven to be equally important to the other factors. In fact, [...]

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January 30, 2012 | 14 Comments | Read Story

Klout Myth Busters: Thoughts From the Experts

I have heard so many crazy things about Klout and I am seeing the same myths repeated over and over again. So, I asked some of the leaders in our industry some questions related to the Klout myths I see often. I highly suggest that those that are doing SEO, social media and also those [...]

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January 30, 2012 | 10 Comments | Read Story