July 16, 2008
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Legal Attorney Hal K. Levitte filed a complaint before the U.S. District Court in San Jose Calif. against Google for allegedly serving his AdWords’ ads on parked domains. Levitte’s ad campaign ran from June 1, 2007 to August 18, 2007 on parked domains through Google for Domains. During that period, his ad managed to get [...]

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Microsoft AdCenter Tests Desktop Application

Microsoft is now soliciting beta testers for its AdCenter Desktop application. Launched sometime in June the Microsoft AdCenter Desktop enables advertisers and agencies to manage their AdCenter accounts from a desktop application. They can then upload what they have done on their PCs to their AdCenter account online.

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July 16, 2008 | 1 Comment | Read Story

Outdated but Powerful Pages : How to Handle Them?

An interesting discussion over at SearchEngineWatch Forum covers the way(s) of treating out-of-stock product pages that cannot be of any use to a visitor but still carry a lot of weight (in the form of inlinks, rankings and traffic). So what can be done to make them worthwhile for a human visitor and at the [...]

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July 15, 2008 | 9 Comments | Read Story

Microsoft Worries About the Google-Yahoo Search Ad Deal

Finally Microsoft issued a formal statement regarding the Google-Yahoo search ad deal. Brad Smith, Microsoft Corp. senior vice president and general counsel, questioned the legality of the deal before the Senate Judiciary Committee Subcommitte on Antitrust and the House Judiciary Committee Antitrust Task Force. Mr. Smith also emphasized on the damage that the said deal [...]

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Microsoft: “Our Proposal Did Not Include a Change of Yahoo Governance”

Microsoft issued a statement clarifying that their proposal last Friday, which Yahoo rejected on Saturday, did not include a change of Yahoo governance. Interestingly, Microsoft also said that their proposal was “solicited” by Yahoo’s Roy Bostock due to Carl Icahn’s attempts to engage Microsoft and Yahoo on a search transaction that will be favorable to [...]

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Domain Age: How Important Is It for SEO?

One SEO related question which is often asked throughout webmaster forums is how much domain registration age is important for SEO. The points behind this question include: well-established sites have old domain names, so by reverse logics, an old domain should mean that the site is well established; spammers register and drop domains quickly, thus [...]

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July 15, 2008 | 30 Comments | Read Story

Google Now Displays Code Search Results as Search Snippets

Sometime in 2005, Google has launched the Code Search, a vertical search property that indexes and parses published source code on the web giving users (more particularly, code developers and programmers) a flexible search engine to find what source codes are already available.

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July 14, 2008 | 1 Comment | Read Story

Save 20% on Best of the Web Ads & Listings

Best of the Web is running a July offer which is giving its advertisers and online marketers 20% off of all BOTW.org advertisements, with the promotion code : FIREWERX

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July 14, 2008 | 4 Comments | Read Story

Robots.txt : 4 Things You Should Know

Robots.txt has become a widely used method of controlling your site crawling. Thus it has become one of the first things I check when diagnosing on-site issues. While nowadays almost every webmaster knows its basics, some things still cause misunderstandings

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July 14, 2008 | 13 Comments | Read Story

The GPhone May Not be Such a Myth Afterall

Last year tech sites were abuzz with rumors of the mythical Gphone – a mobile phone created by Google. Nothing came of it, and Google eventually squashed the rumors by instead announcing their involvement in the Open Handset Alliance and Android, their open-source mobile phone operating system. But now, comments made by the Google co-founders [...]

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July 14, 2008 | 2 Comments | Read Story