What’s past is prologue. Shakespeare coined this phrase in ‘The Tempest’, in a context that originally spoke to the post-hoc rationalizing nature of fate. In today’s world, when we hear these words, it usually – at least, according to Wikipedia – means the speaker is referring to the role history plays in shaping and creating …
I recently came across a great article about Penguin recovery by Gary Viray where he detailed his work to get some client’s over optimization penalties from the Google Penguin update lifted. I run a site that took a major hit by the April 24th Penguin update, and have been working for months trying to improve …
If you’ve been doing link building for a significant amount of time, you already know that it’s not a simple or linear process. Even so, it’s easy to fall victim to habit or convince ourselves that there’s only one “right” way to do things. That’s why we’ve put together this post to remind ourselves why …
1. Domain Name 2. Structure2.1 Domain Directories 2.2 Separate ccTLDs 2.3 Separate Subdomains 3. Translation3.1 Professional Translation 3.2 Google Translate 4. Markup 5. Keyword Research 6. Onpage 7. Link Building 8. Common Mistakes This guide is for those who want to market internationally through multiple country-specific search engines. From basic SEO best practices to more …
The biggest obstacle in my search for SEO nirvana has been the lack of an industry blog focused on huge site SEO. When I hear people talk about dealing with 1,000 pages as if it is a lot, I cry a little on the inside. They don’t know how good they have it. What is …
What if Social Media integration took over in terms of the future of Search Engine Optimization? In the world of SEO as it stands, there’s much talk about the role that social media plays in SEO and how the roles of social signals and traditional link building are starting to overlap. What I’m suggesting is …
Guest posting is far from new, but it went through a growth spurt after Panda and Penguin’s shockwaves began to shake up the SEO world. SEOs needed an better scale-able strategy that allowed them to gain backlinks on reputable sites. Since “content marketing” was the new buzz word, guest posting (aka guest blogging) seemed like …
Whenever an SEO firm brings up ethics or transparency, they can expect to hear a backlash of comments. “They’ve been brainwashed by Google.” “They’re just another sheep in the herd.” “They’re afraid of thinking outside the box.” And so on. But we’re not ignorant of Google’s business motives, we do things our own way, and …
In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites. Last year, Google launched the Knowledge Graph aimed at helping users find relevant information …
As a website owner or SEO, your time is limited. So why on earth would you waste on outdated tactics that are entirely unnecessary in today’s digital marketing environment? If you’re still carrying out any of the following SEO tasks, stop. There are too many other important areas to focus your attention on than to …
