Now that brands have a semantic approach on link building, this makes the overall relevance and source authority of the link more important.
Here’s a look at what IHOP is doing on social media and how they could improve, coupled with how and why Denny’s is taking the (pan)cake in terms of their social presence.
Google wants you to ask more complex questions, at least as far as its mobile app is concerned.
Websites are much like the Choose Your Own Adventure books of the 1980s, but too many websites have navigation that leads to the ultimate doom of the conversion.
This week’s SEJ Wrap-Up is about SEO-friendly URLs, as well as how you can attract valuable search traffic to your site.
Are keywords still as important as they used to be? We get the opinion of a long-time SEO pro in this interview.
Being an entrepreneur is attractive for many reasons. Some people think about opening a business all their life but never get around to actually doing it.
The benefit of live-blogging is getting in front of an audience that is already online and engaged, spreading your content to a wider audience, faster.
Where do you find your favorite marketing advice and inspiration (besides right here at Search Engine Journal)?
Here are some of the top digital marketing jobs available to achieve the perfect work-life balance.
Google has introduced two new AdWords features designed to maximize sales during the holiday season.
At the core of search engine optimization (SEO) lies a fact that has been driving this field forward […]
In this episode of Marketing Nerds, Mark Daoust of Quite Light Brokerage talks about what you need to know about the art of buying and selling websites.
Today, creating an e-book is as easy as opening up your word processor. But before anything else, let’s answer the question that must be answered.
WordPress is now used on 25% of all sites on the web.
Tumblr is the latest social network to get its own built-in instant messaging feature.
Bing has released a tool for assessing a web page’s mobile-friendliness.
Believe it or, you can implement an email marketing campaign relatively cheap, and most of the time for free, by using the following 12 WordPress plugins.
At Pubcon 2015 in Las Vegas, the SEJ team had the opportunity to speak with Jenny Halasz and Eric Enge about content effectiveness optimization.
Inbound marketing is the new, better alternative to traditional advertising. Here’s how you can make content the cornerstone of your inbound campaign.