Digital marketing blogs are packed full of advice these days about how powerful of a strategy content marketing can be for your website’s promotional efforts. However, what they often fail to acknowledge is that all content is not created equal! Simply plastering your website with articles, product descriptions and other content pieces isn’t enough to …
While the publishing industry is not going to die anytime soon, the ability to self publish books is quickly becoming a disruptive force that is opening up a world of opportunity to people. However, it’s not as simple as slapping together a PDF, designing a cover in Microsoft paint and throwing something up on Amazon. …
Authorship markup is today’s very hot topic. After the launch of Google+, Google reported information regarding content on the web which verifies their own identities with the Google author. Also, it builds an exact connection of their own content on the web with the use of their Google + profile. This is Google’s way of identifying the author …
Mobile is taking the world by storm, and far be it from Google to be left behind! The search giant is tackling mobile from (almost) every angle, with a full suite of mobile products including mobile advertising, mobile apps, mobile content and mobile devices. In addition to building amazing products and user experiences, we all …
Imagine two twenty somethings walk into a bar, both are wearing jeans, a plain tee, converse and toting iPhones. Although they may look exactly alike, one lives with their mom and the other makes six figures a year. Affluent Millennials, while hard to distinguish with the naked eye, account for 11.8 million of the people …
One of the biggest shifts we’ve since seen in the last year for social media marketing has been the increasing use of international campaigns. This is not very surprising when you consider how globalized our economy has become and the fact that US companies are voraciously spreading their brands to new territories for easy profits. …
On Monday, March 11th, Daniel Maloney (@DanielPMaloney), CEO of PinLeague took a turn in the hot seat to discuss the finer points of Pinterest marketing. Maloney’s pedigree includes time spent at both AOL and Google. Following are his comments about the marketing value of Pinterest. Q1 @DanielPMaloney What’s the first thing a marketer should do when …
No doubt many of you reading this use social media sites such as Facebook, Twitter, Instagram, Pinterest and others on a daily, if not hourly basis. However, have you ever stopped for a minute to think about the negative impacts that this kind of social media usage has on both our phones and mobile devices, not too mention our lives?
Here’s the SEJ posts that brought in the most traffic last month. We thank our hardworking guest writers for their contributions! #1. 6 Free Google Docs Every SEO Needs To Have By Benjamin Beck | @ben_beck This post goes over the top docs that every person that’s in the SEO world needs to have …
Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable loss in sales. Much in the same way that Ask Jeeves did back in 2005. So the true …
